Full Name : Dr. Anup Krishnamurthy
Highest Education Degree : PhD (IIM Bangalore)
Department : Marketing
Designation : Associate Professor
Additional Designation : Co-Chair of the Center for Business Research
Institutional Email Address : anup@sjim.edu.in
Room Number: 115
Office Phone Number with extension : Extension 209
LinkedIn Profile Link : https://in.linkedin.com/in/anupkrishnamurthy
Courses Taught in SJIM : Marketing Management; Sales & Distribution; Research Methods; Marketing for High-Technology Products.
Research Interests : consumer satisfaction and loyalty; word-of-mouth; organizational image and identification; brand management; services marketing; international advertising; digital marketing.
| Education | |||||
| Level (PhD, Master's, Bachelor's) | Name of Degree | Year of Completion | Name of Degree Awarding Institute or University | Specialization | Details of any award related to the degree |
|---|---|---|---|---|---|
| PhD | Fellow Programme in Management | 2016 | Indian Institute of Management Bangalore (IIMB) | Marketing | Thesis was selected as the best marketing thesis in India for the year 2016-17 by the Scientific Committee of the International Marketing Trends Conference for the Best Thesis Award and ESCP Europe. |
| Bachelor's | Bachelor of Engineering | 2006 | BMS College of Engineering, Visveswaraiah Technological University | Mechanical Engineering | First Class with Distinction in all Eight Semesters |
| Journal Publications | |||||
| Sl. No. | Name of Authors | Year of Publication | Title of Article | Journal Name | Volume and Issue Number |
|---|---|---|---|---|---|
| 1 | Caren Rodrigues and Anup Krishnamurthy | 2021 | When subsidiaries follow their parents’ CSR focus: the influence of organizational characteristics on CSR towards target groups | The International Journal of Human Resource Management (ABDC A-level; Scopus; Web of Science ) | forthcoming |
| 2 | Anup Krishnamurthy and S. Ramesh Kumar | 2018 | Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens | Journal of Retailing and Consumer Services (ABDC A-level; Scopus; Web of Science) | 43 |
| 3 | Anup Krishnamurthy and G. Shainesh | 2017 | Snubbing the Old to Embrace the New: The Impact of Cross-buying on the Usage of Existing Services | Journal of Services Marketing (ABDC A-level; Scopus; Web of Science) | 31 (6) |
| 4 | Anup Krishnamurthy, Pradip Sadarangani, and Richard P. Bagozzi | 2017 | Shared Consumer Needs Across India and China: A Path to Global Advertising of Services? | Management International Review (ABDC A-level; Scopus; Web of Science) | 57 (3) |
| 5 | Anup Krishnamurthy and Caren Rodrigues | 2016 | Mirror, mirror on the wall: Identity-image interactions and the sales force in high threat Situations | European Management Review, the journal of the European Academy of Management (ABDC C-level; Scopus; Web of Science) | 13 (4) |
| 6 | Anup Krishnamurthy and S. Ramesh Kumar | 2015 | Exploring the Formation of Consumer Expectations | Journal of Customer Behaviour (ABDC C-level) | 14 (01) |
| Papers Presented at Conferences | |||||
| Sl. No. | Name of Authors | Year of Conference | Title of Paper Presented | Conference Name | Conference Location |
|---|---|---|---|---|---|
| 1 | Oswald Mascarenhas SJ, Anup Krishnamurthy, and Caren Rodrigues | 2021 | Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice | 2021 Academy of Marketing Science Annual Conference | (forthcoming - virtual) |
| 2 | Caren Rodrigues, Anup Krishnamurthy, Annie Susan Alex, and Metali Singh | 2021 | HRM-related Actions during the COVID-19 Pandemic: An Institutional Theory View | 2021 Eastern Academy of Management Annual Meeting | ( forthcoming - virtual) |
| 3 | Caren Rodrigues, Anup Krishnamurthy, and Ayesha Sebastiana Pinto | 2021 | A Career Success Model for “Low-Status” “Split-Family” Self-Initiated Expatriates | 2021 Western Academy of Management Annual Meeting | (virtual) |
| 4 | Manoj D’Souza SJ, Caren Rodrigues, and Anup Krishnamurthy | 2020 | Performance Management Systems: The Effect of Feedback on Performance on Management Faculty | 2020 Midwest Academy of Management Annual Meeting | (virtual) |
| 5 | Caren Rodrigues, Anup Krishnamurthy, and Manoj D’Souza SJ | 2019 | Charitable Giving in a Capitalist Economy | 25th IAJBS World Forum | XIMB |
| 6 | Anup Krishnamurthy, Preeti Krishnan Lyndem and S Ramesh Kumar | 2018 | The Impact of Self-Completion and Self-Brand Congruence on Brand Loyalty : Empirical Evidence from Adults and Teenagers in India | 2018 JAMS India Conference on Managing Business and Innovation in Emerging Markets | Indian School of Business (ISB) |
| 7 | Caren Rodrigues, Anup Krishnamurthy, and Supreeth Muthamma | 2017 | The Relationship between Location and Turnover Intentions in Indian Nature Tourism: Going Beyond Job Satisfaction | 5th Biennial Indian Academy of Management Conference | Indian Institute of Management Indore (IIM-I) |
| 8 | Caren Rodrigues, Anup Krishnamurthy, Advika Sequeria and Trupthi Venkatesh | 2017 | Female Leaders, Female Followers: Leadership Roles that Lead to Job Satisfaction and the Intention to Stay | 5th Biennial Indian Academy of Management Conference | Indian Institute of Management Indore (IIM-I) |
| 9 | Anup Krishnamurthy, Caren Rodrigues, and Siddhi Ajmera | 2017 | The Different Emotions in Viral Advertising: An Exploratory Study | The 2017 Annual Conference of the Emerging Markets Conference Board, Centre for Marketing in Emerging Economies | Indian Institute of Management Lucknow (IIM-L), Noida Campus |
| 10 | Caren Rodrigues, Anup Krishnamurthy, and Archana Gorur | 2017 | Creating Image-Identity Congruence when Organizational Values are Consciously Changed: A Performance Management Perspective | The 2017 Annual Conference of the Emerging Markets Conference Board, Centre for Marketing in Emerging Economies | Indian Institute of Management Lucknow (IIM-L), Noida Campus |
| 11 | Anup Krishnamurthy and Caren Rodrigues | 2016 | Word-of-Mouth and the Brand Image of Small Businesses: A Consumer Expectations Lens | Proceedings of the Midwest Academy of Management 2016 Annual Meeting | Fargo, ND, USA |
| 12 | Caren Rodrigues and Anup Krishnamurthy | 2016 | When Subsidiaries Follow their Parents’ CSR Focus: The Influence of Organizational Characteristics | Proceedings of the Midwest Academy of Management 2016 Annual Meeting | Fargo, ND, USA |
| 13 | Anup Krishnamurthy | 2012 | Unraveling the Satisfaction-Loyalty Relationship through Cumulative Prospect Theory | China India Consumer Insights Conference by the Yale School of Management | New Haven, USA |
| 14 | P. Radhika, Anup Krishnamurthy and G. Shainesh | 2012 | Drivers of Behavioral Intentions for a New Service among Current Customers | The 6th Annual Great Lakes-NASMEI Conference | Chennai, India |
| 15 | Caren Rodrigues and Anup Krishnamurthy | 2011 | The Effects of Boundary Spanning Work on Organizational Identity in High-Threat Contexts | Proceedings of the Eastern Academy of Management International Annual Meeting 2011 | Eastern Academy of Management |
| 16 | Anup Krishnamurthy, Shyam Gopinath and Lakshman Krishnamurti | 2011 | The Neglected Many: Consumers Who Intentionally do not Display Word-of-Mouth Behavior | China India Consumer Insights Conference by the Yale School of Management | New Delhi, India |
| 17 | Anup Krishnamurthy, Pradip Sadarangani, Piyush K. Sinha, and Liyan Zhang | 2010 | Consumer Insights in Emerging Markets: An Application to the Information Technology Education Market | China India Consumer Insights Conference by the Yale School of Management | Beijing, China |
| 18 | Caren Rodrigues and Anup Krishnamurthy | 2009 | Sisters of Saint Anne Bangalore: A Case Study in Social Entrepreneurship in Education | The 6th Annual Satter Conference on Social Entrepreneurship, organized by the Stern School of Business, New York University | New York, USA |
| Books or Book Chapters | |||||
| Sl. No. | Name of Authors | Year of Publication | Title of Book | Publisher Name | Publisher Name |
|---|---|---|---|---|---|
| 1 | S Ramesh Kumar and Anup Krishnamurthy | 2020 | Advertising, Brands and Consumer Behaviour | Sage | New Delhi |
| Case Studies | |||||
| Sl. No. | Name of Authors | Year of Publication | Title of Case Study | Case Collection/Publisher Name | Case Assigned Number |
|---|---|---|---|---|---|
| 1 | Caren Rodrigues, Anup Krishnamurthy, and Manoj D’Souza SJ | 2021 | Globally Coordinated Projects Through Virtual Teams | Best Practices in Jesuit Higher Education, International Association of Jesuit Universities (IAJU) | - |
| 2 | Pradip Sadarangani, Nilesh Vani, and Anup Krishnamurthy | 2011 | Aptech Limited | European Case Clearing House (ecch), now called The Case Centre | 511-057-1 |
| Work Experience (academic and industry) | |||
| Title or Position | Name of Organization | Duration (in years) | Details of experience |
|---|---|---|---|
| Assistant Professor of Marketing | St. Joseph’s Institute of Management (Bangalore) | present | - |
| Co-Chair of the Center for Business Research | St. Joseph’s Institute of Management (Bangalore) | present | - |
| Research Assistant | Indian Institute of Management Bangalore (IIMB) | 1.25 | - |
| Teaching Assistant | Indian Institute of Management Bangalore (IIMB) | present | - |
| Assistant Professor of Marketing | St. Joseph’s Institute of Management (Bangalore) | 2 | - |
| Programmer Analyst (Business Intelligence) | Cognizant Technology Solutions India Pvt. Ltd. | 1.5 | Was awarded the Special Contribution to Project Excellence (SCOPE) Award |
| Consulting / Projects / Management Development | ||
| Organization it was undertaken for | Year | Details |
|---|---|---|
| 2021 Eastern Academy of Management Annual Meeting | 2021 | The Laddering Technique: Uncovering Shared Motivations Among Group Members |
| 2021 Western Academy of Management Annual Meeting | 2021 | Paper Writing Workshop for Early Career Researchers: Effective Theoretical Background, Hypothesis Development and Discussion Sections |
| SJCC | 2021 | Case Analysis Workshop |
| Indian Air Force | 2020 | http://www.sjim.edu.in/airforce19.php |
| SJPUC (faculty) | 2019 | http://sjim.edu.in/mdp-2019-sjpuc-staff.php |
| SJBHS (faculty) | 2019 | http://sjim.edu.in/mdp-2019-sjbhs-staff.php |
| Bangalore Archdiocese s | 2019 | http://sjim.edu.in/leadership_development.php |
| SJPUC (students) | 2018 | http://sjim.edu.in/mdp-2018-sjpuc.php |
| Mount Carmel College (students) | 2018 | http://sjim.edu.in/mdp-2018-mcc.php |
| St. Aloysius BEd College | 2018 | Trained faculty in research skills required in the social sciences. For details click here. |
| Nova Nordisk | 2016 | Assessed Strategic Thinking and Planning at Managerial Competency-based Assessment Center |
| Nike India | 2011 | Exploration of a new product category opportunity in India |
| Centre for Air Borne Systems (CABS) | 2006 | Project undertaken for the Defence Research and Development Organization (DRDO), Ministry of Defence, Government of India |
| Awards and Research Grants | |||
| Name of Award or Grant | Awarding Organization | Year awarded | Details |
|---|---|---|---|
| Best Thesis | International Marketing Trends Conference for the Best Thesis Award and ESCP Europe | 2016-17 | Thesis was selected as the best marketing thesis in India for the year 2016-17 by the Scientific Committee of the International Marketing Trends Conference for the Best Thesis Award and ESCP Europe. |
| Outstanding Reviewer | Midwest Academy of Management | 2016 | Awarded Outstanding Reviewer, Midwest Academy of Management 2016 Annual Meeting, Fargo |
| Outstanding Reviewer | Emerald Literati Network 2014 Awards for Excellence | 2013 | Awarded in recognition of excellent work and significant contribution as a reviewer throughout 2013 |
| Research grant | Research & Publications wing of the Indian Institute of Management Bangalore (IIMB) | - | Research grant of INR 300,000 for data collection and analysis for two essays in the doctoral thesis by the Research & Publications wing of the Indian Institute of Management Bangalore (IIMB). |
| Research sponsorship | China India Insights Center at the Yale School of Management (Yale University, USA) | 2010-12 | Research sponsorship of INR 180,000 for three consecutive years (2010-12) by the China India Insights Center at the Yale School of Management (Yale University, USA). |