B-Plan Competition

7th SJIM-AlbersInternational B-Plan Competition

It is 2023 andyet millions of people in both developing and developed economies still do not have access to safe drinking water. It is widely believed that this is a problem for governments to solve, but they have come up short.Instead, can businesses and entrepreneurs do better? Can we make the right to water universal? Despite the challenges, can something be done to ensure that everyone has access to safe drinking water?

Would you like to take part in a competition that is trying to find a scalable solution towards the universalright to water?
Would you like to collaborate across continents on an impactful assignment?

St. Joseph’s Institute of Management (SJIM, India) and the Albers School of Business (Seattle University, USA) invite you to join hands with students at Albers and SJIM to create the best business plan to solve this crucial problem.

You will be part of a virtual team, collaborating over the internet and harnessing different countries’ technical and social expertise towards a critical global issue.

The business plans of all participating teams will be judged by prominent and successful jury members from across the globe. The three finalist teams will get to present and debate their case in front of a distinguished panel at Albers or SJIM, either in-person or virtually.

So join us today to win this unique multi-school multi-nation b-plan competition!

Competition Topic
Water is essential for life. It is used for drinking, cooking, cleaning, and sanitation. It is also used in agriculture and industry. Without water, we cannot survive. Yet, according to the World Health Organization (WHO), just two years ago, over 40 million people in the United States, 12 million people in Mexico, 16 million people in the Philippines, and 100 million people in India lacked access to safe drinking water.This is just a small part of the 2.2 billion people who do not have access to safe drinking water globally. These numbers are staggering, and they represent a real challenge to the human right to water.

The right to water is supposed to be universal. This means that everyone, regardless of their race, religion, gender, nationality, or social status, should have the right to access water. However, there are several factors that contribute to the lack of access to water. These include poverty, inequality, climate change, and conflict.

This is why Pope Francis has repeatedly called for action to ensure universal access to clean water, which he has described as a fundamental human right. In his 2015 encyclical Laudato Si', he wrote:"Access to safe drinking water is a primary, fundamental and universal human right, because it is essential to human survival and dignity."In a message to participants at the 2023 UN Water Conference, Pope Francis reiterated his call for urgent action to ensure universal access to clean water and sanitation. He said, "We must join forces, involving the entire international community cooperating to create a consensus so as to allow the integral development of humanity."The Pope's call for action is based on his belief that water is a common good that belongs to everyone. He has said that water is not a commodity to be bought and sold, but rather a gift from God that must be shared equitably among all people.

The right to water is also essential for the realization of other human rights. For example, the right to health requires that we have access to clean water. The right to education requires that schools have access to water and sanitation facilities.

Therefore, your task as a young business entrepreneur in these challenging times is to lead the charge on making safe drinking water accessible to all. Can you develop a scalable business model that will ensure safe drinking water to everyone in your respective countries? Think beyond just awareness campaigns and social activism. Think beyond rainwater harvesting, desalination, grey water reuse and groundwater recharging. Can you make a real difference using your business acumen and leveraging the inter-disciplinarynature of your team?

Working in virtual teams, can you develop a financially sustainable and technologically feasible and scalable business idea that will ensure safe drinking water to everyone?

Remember, you can tackle this problem from any angle and with whatever extent of technicality you wish. Your business idea can cater to the situation either in the United States, Mexico, Taiwan, Philippines, India or any combination, or it can even be at the global level.

Competition Demands
While this competition is co-hosted by St. Joseph’s Institute of Management (SJIM, India) and the Albers School of Business and Economics (Seattle University, USA), the students of all courses/departments/programs/schools at Ateneo de Manila, ITESO, Fu Jen University, Seattle University and of the St. Joseph’s group of institutions are eligible to join.

The only infrastructure you need is an internet connection! After registration, all students will be assigned to teams. Ideally, each team will be comprised of a minimum of one or two students from each country. However, team sizes might vary based on the number of registrations.

Teams will meet during 2-3 mandatory virtual meetings to discuss their business plans. There will be short gaps of a few days between these meetings. Finally, each team will have tosubmit a 7-10page business plan for the first round of judging by the international jury. Thus, the demand on each individual’s time may be 3 hours a week, over a two week period.

For the first round, the business plan should be submitted in a doc/docx/pdf format. All submissions will be passed through anti-plagiarism software. The document should use Times New Roman 12-point font with 1-inch margins all round. The length of the document must be a maximum of 10 pages, excluding any appendices. Judges will read, but not evaluate, any appendices. The required structure of the business plan is below.
• Cover page, which includes the name of the proposed company and the names of the team members.
• The Idea: one page dedicated to explaining the idea (or your solution) in brief.
• The People: The men and women who will be starting and running the venture, their roles, details about any outside parties providing key services or important resources, and so on.
• The Opportunity: A profile of the business itself – what it will sell and to whom, whether the business can grow and how fast, what its economics are, who and what stand in the way of success.
• The Context: The bigger picture – the regulatory environment, demographic trends, technological trends and developments, and any other factor that will inevitably change but cannot be controlled by you (the entrepreneur). How will you be prepared to deal with the inevitable change in the environment?
• Risk and Reward: An assessment of everything that can go wrong and right, and a discussion of how the entrepreneurial team can respond. Financials can be included here.
• Appendices, if any.
The structure listed above is adapted from an article by William Sahlman, Baker Foundation Professor of Business Administration (Emeritus) at Harvard Business School. All teams are encouraged to read this short article, which is available by clicking here

For the final round, the business plan should be submitted in a ppt/pptx format. The structure of the presentation will follow the broad structure of the written plan. Each team will have 15 minutes to present their plan. After all teams have presented their plan, the judges will give each team a set of questions to answer. All teams will get 20 minutes to discuss between themselves, including with overseas team members via the internet. Thereafter, the teams will have to give their answers to the judges.

Competition Judges
For the First Round:

For the first round of this competition, we have judges from across the globe who are experts on this year’s competition topic. This multi-member panel of judges will shortlist the three best business plans for the final.

For the Final Round:
The final round will involve finalists presenting their b-plans to a multi-member panel of judges from America or India, depending on the location of the final round. Each of these judges will bring their expertise to bear at this competition. At the end of this round, the best business plan will be chosen.


16 Oct 2023 Registration opens (click here).
23 Oct 2023 Registration closes.
30 Oct 2023 Teams will be announced.
(2 or 3virtual meetings will be organized via break-out rooms for all teams)
20 Nov 2023 All teams must submit a softcopy of their b-plans. Click here to submit.
18 Dec 2023 (tentative) Announcement of the THREE finalist teams on thecompetition webpage.
22 Jan 20234 (tentative) All finalists must submit their final presentation. Click here to submit.
23 Jan 2024 (tentative) Live presentation by the finalists to a panel of judges.

Important Links
Registration (team or single): https://forms.gle/mjb47jp4p8uiZo6i8
Note: maximum of 2 students from any school per team

Submission of b-plan for first round: https://forms.gle/quNqSfjLVBvbK9vC8
Submission of b-plan for final round: https://forms.gle/r4aLQRgMpM7JHtuF7

How to Join?
Please register by filling up this form: https://forms.gle/mjb47jp4p8uiZo6i8. You will then receive an email by 30th Oct 2023, informing you of your team members.

Ateneo students: please contact Prof. Miguel Sevidal (asevidal@ateneo.edu) or Ms. Beatrice Chan (beatricemdc@gmail.com)if you have any concerns or issues.

ITESO students: please contactMs. Pilar (mplopez@iteso.mx) if you have any concerns or issues.

Fu Jen University students: please contact Mr. Allen Lee (083232@mail.fju.edu.tw) if you have any concerns or issues.

Albers/SU students: please contact Ms. AmeliaMarckworth (marckwor@seattleu.edu) if you have any concerns or issues.

SJIM/SJCC/SJCL/SJU students: please contact Dr. Caren Rodrigues (caren@sjim.edu.in) or Dr. Anup Krishnamurthy (anup@sjim.edu.in) if you have any concerns or issues.

Read about past b-plan competitions here :