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  • Full Name : Dr. Avil Terrance Saldanha

  • Highest Education Degree : Ph.D (Jain University)

  • Department : Management

  • Designation : Assistant Professor

  • Institutional Email Address : avil@sjim.edu.in

  • Room Number: 217

  • Office Phone Number with extension : Extn: 307

  • LinkedIn Profile Link : Dr. Avil Saldanha

  • Courses Taught in SJIM : Marketing Management, Consumer Behavior, Retail Management, Digital Marketing, Product & Brand Management, Services Marketing, Adverising & Sales Promotion.

  • Research Interests : Consumer Behavior, Indian Retail Sector, Brand Management related studies, Studies related to Digital Marketing, Studies related to Applied Economics.

Education
Level (PhD, Master's, Bachelor's) Name of Degree Year of Completion Name of Degree Awarding Institute or University Specialization Details of any award related to the degree
PhD Doctor of Philosophy 2014 Jain University Management -
Master's Post Graduate Diploma in Management (PGDM) 2008 St Joseph's College of Business Administration Marketing & Finance Second Rank in Marketing, Second Rank in Finance
Bachelor's Bachelor of Engineering (B.E) 2000 Manipal Institute of Technology (MIT), Mangalore University Chemical Engineering -
Master's Diploma in Management 2003 Indira Gandhi National Open University Management -
Master's Certification Basics of Data Analytics 2017 IISC Bangalore Data Analytics -
MOOC Specialization Digital Marketing 2016 University of Illinois, USA Digital Marketing Completed Five Courses plus Capstone Project (85.6%)
MOOC Specialization Project Management & Other Tools for Career Development 2020 University of California Project Management Completed Five Courses in Project Management (93.2%)
MOOC Specialization Project Management Principles and Practices 2020 University of California Project Management Completed Four Courses including Capstone Project (97.1%)
MOOC Certificate Business Analytics for Decision Making 2020 University of Colorado Data Analytics Secured 94.8%
MOOC Certificate Managerial Accounting Fundamentals 2020 University of California Finance Secured 89.6 %
MOOC Specialization Outcome Based Education (OBE) & Academic Quality Assurance 2020 Udemy Education -
Journal Publications
Sl. No. Name of Authors Year of Publication Title of Article Journal Name Volume and Issue Number
1 Avil Saldanha, and Rekha Aranha 2022 'Influence of Consumers’ Self Perception on Devaluation of Ugly Produce – Marketing Strategies to Reduce Food Waste in the Indian Context Indian Journal of Marketing (ABDC - C category, Scopus) Vol. 52 No.8
2 Avil Saldanha, and Swati Upveja 2022 Death of a controversial tax. https://doi.org/10.1108/EEMCS-09-2021-0273 Emerald Emerging Markets Case Studies (Scopus Indexed) Vol. 12 No. 2
3 Avil Saldanha, and Rekha Aranha 2022 Crisis Faced by a B-School Asian Journal of Management Cases (ABDC - C category, Scopus, Web of Science Indexed) Forthcoming
4 Avil Saldanha, Rajendra Desai, and Rekha Aranha 2022 "Prediction of Share of Visual Inventory using Store Display, Channel, and Product Variables", https://doi.org/10.32890/ijms2022.29.1.6 International Journal of Management Studies (Web of Science Indexed) Vol. 29 No. 1
5 Avil Saldanha and Rekha Aranha 2021 '"Good-Looking Step" in "Bad Direction" - RBI Internal Working Group Proposal https://doi.org/10.1108/EEMCS-12-2020-0434 Emerald Emerging Markets Case Studies (Scopus Indexed) Vol. 11 No. 3
6 Avil Saldanha, Keshini Saggar, Rekha Aranha 2019 Television Viewing Preferences of Kannada Speaking Population of Bangalore – A Special Emphasis on Kannada Sports Channel International Journal of Recent Technology and Engineering (IJRTE) Vol.8, No.4
7 Rekha Aranha, Maria Thomas, Avil Saldanha 2019 Impact of Transformational Leadership on the Affective Commitment of Employees in the Service Sector International Journal of Recent Technology and Engineering (IJRTE) Vol.8, No.4
8 Avil Saldanha, Swetha R, & Binny Cherian 2019 Examination of Measures Taken by RBI to minimize Unauthorized Acceptance of Money Deposits by Unincorporated Entities: An Empirical Study in Karnataka State RESEARCH REVIEW International Journal of Multidisciplinary Vol.4, No.2
9 Avil Saldanha and Rajendra Desai 2019 A Study of Calendar Effect on Stocks in the BSE Sensex. International Journal of Management Studies Vol. 6,No.6
10 Rekha Aranha, Mohammed Fuzail Sharieff, Avil Saldanha 2019 Employee Inclusion & Non-Inclusion in IT Employees Trade Union in Bengaluru: A Study of IT Professionals OPUS: Organization People and Us Vol.10, No.1
11 Binny Cherian, Astran Vivin Gonsalves & Avil Saldanha 2019 Investment Patterns of the Salaried Millennials – A Comparative Study of India and United States of America IMPACT : International Journal of Research in Humanities, Arts and Literature Vol.7, No.4
12 Rekha Aranha, Paul Aquinas, & Avil Saldanha. 2019 Effect of Glass Ceiling on the Performance of Women Employees in Service Sector Research Review International Journal of Multidisciplinary Vol.4, No.1
13 Avil Saldanha and Binny Cherian 2016 Marketing Myopia in Indian B-Schools Business Review Vol.10, No.1
14 Avil Saldanha and M.M. Bagali 2014 Study on Consumers Preference of Store Format and Store Location while Shopping for Apparels from Organized Retail Outlets in Bangalore Intercontinental Journal of Marketing Management Vol.1, No.4
15 Avil Saldanha and M.M. Bagali 2014 Customer Retention Strategies that can be followed by Organized Retailers in economic slowdown International Journal of Business and Administration Research Review Vol.3, No.6
16 Avil Saldanha and Binny Cherian 2014 Challenges faced by Organized Retailers in India Business Review Vol.8, No.2
17 Rekha Aranha and Avil Saldanha 2014 Women Empowerment – Way to break the Glass Ceiling Business Review Vol.7, No.2
18 Avil Saldanha, M.M. Bagali and Rekha Aranha 2013 Sustainable Organized Retail Sector in India Business Review Vol.7, No.1
Case Studies
Sl. No. Name of Authors Year of Publication Title of Case Study Case Collection/Publisher Name Case Assigned Number
1 Avil Saldanha, and Rekha Aranha 2019 Nestles Handling of Maggi Crisis - Lessons to be Learnt The Case Centre, earlier called European Case Clearing House (ecch) 519-0017-1 (Case), 519-0017-8 (Teaching Note)
2 Avil Saldanha 2019 Marketing Strategies Followed by Food Trucks in Bengaluru The Case Centre, earlier called European Case Clearing House (ecch) 519-0030-1 (Case), 519-0030-8 (Teaching Note)
3 Avil Saldanha, and Rekha Aranha 2020 Success Story of NGO Intervention in Bangalore Rural - Is it Sustainable Development? The Case Centre, earlier called European Case Clearing House (ecch) 720-0009-5 (Case), 720-0009-8 (Teaching Note)
4 Avil Saldanha, and Rekha Aranha 2022 Sparkle Incorporated – Dilemma Faced by an Entrepreneur The Case Centre, earlier called European Case Clearing House (ecch) 822-0086-1 (Case), 822-0086-8 (Teaching Note)
Letter to the Editor
Sl. No. Name of Authors Year of Publication Title of Article Journal Name
1 Avil Saldanha, Oniell Fernandes, Rekha Aranha, Sowmya Aranha 2021 Re: Global covid-19 vaccine rollout and safety surveillance—how to keep pace (Rapid Response) The BMJ (Scopus Q1 Journal, H-Index 453)
Books or Book Chapters
Sl. No. Name of Authors Year of Publication Title of Book (if it is book chapter, then include the title of the book and its editors) Publisher Name Place of Publication
1 Avil Saldanha and M.M. Bagali 2012 "Managing Generation Y Customers Profitability” in book titled 'Managing Gen-Y Employees – Challenges and Opportunities', ISBN 978-81-8129-0738, pp. 238-253 The Associated Publishers Bangalore
Papers Presented at Conferences
Sl. No. Name of Authors Year of Conference Title of Paper Presented Conference Name Conference Location
1 Ananthalakshmi Muniraj and Avil Saldanha 2022 Customer’s Perception and Usage of Green Banking Practices in India Utkarsh, The International Conference on Sustainable Business Models in Turbulent Times St. Joseph’s Institute of Management, Bangalore
2 Avil Saldanha and Ananthu Sunil 2022 Consumer Perception About Hair Shampoo 2nd International Conference on Science, Technology and Innovation, Indian Academicians and Researchers Association.
3 Varghese Mangaly and Avil Saldanha 2021 Online Shopping Behaviour of Indian Consumers – A Comparative Study between Flipkart and Amazon India 14th International Conference KRISYM - 2021, on the theme "A $5 Trillion Economy - Resurgence and Resilience in the Post Covid 19 World" Kristu Jayanti College, Bangalore
4 Avil Saldanha, Binny Cherian, Ganashree R, Astran Vivian Gonsalves 2018 Present and Future of Financial services in Indian Banking Sector International Conference on fostering innovation in Financial Inclusion School of Management, Manipal.
5 Avil Saldanha, Binny Cherian, Blynal Basil Quadros, Johan Chris Antony Lewis 2018 A study on the trends in the Bitcoins and possible outcomes. International Conference on fostering innovation in Financial Inclusion School of Management, Manipal.
6 Dr. Avil Saldanha, Prof. Rajendra Desai, Ms Aashna Sultania, Mr. Vivek Sunkara, Ms. Prima. 2017 A Case Study on the Prediction of Visual Inventory using Brand, Store and City Profile Variables. 5th International Conference on Business Analytics & Intelligence, IIM Bangalore. -
7 Rajendra Desai and Avil Saldanha 2017 A Study of Calendar Effect on Stocks in the BSE Sensex National Conference on Operations Management, SDMIMD, Mysuru
8 Avil Saldanha and Vandana Nair 2016 Food On Wheels – A Case on Branding Strategies Followed by Food Trucks in Bengaluru Analytics and Statistical Methods IIT Delhi
9 Rekha Aranha and Avil Saldanha 2016 Employer Brand Perception And Its Influence On The Commitment And Job Satisfaction Level Of Millennial Employees In Bengaluru Conference on Brand Management IIT Delhi
10 Avil Saldanha and Binny Cherian 2014 Challenges faced by Organized Retailers in India National Seminar on “Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Markets” St Aloysius College (autonomous), Mangalore.
11 Avil Saldanha and M.M. Bagali 2014 Customer Retention Strategies that can be followed by Organized Retailers in economic slowdown National Seminar on “Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Markets” St Aloysius College (autonomous), Mangalore.
12 Avil Saldanha and Rekha Aranha 2013 Sustainable Organized Retail Sector in India National Conference on “Challenges & Opportunities for Sustainability & Inclusive Growth in the Emerging Business Environment” St Josephs College of Business Administration, Bangalore.
13 Rekha Aranha and Avil Saldanha 2014 Women Empowerment – Way to break the Glass Ceiling National Conference on “Challenges & Opportunities for Sustainability & Inclusive Growth in the Emerging Business Environment” St Josephs College of Business Administration, Bangalore.
14 Avil Saldanha 2011 Study on Apparels as a sector in organized retail International conference on Global Impact of Indian Management The Oxford College of Engineering, Bangalore
15 Rekha Aranha and Avil Saldanha 2010 Recruitment Post Recession – A Ray of Hope? National Conference on Economic Revival – Challenges & Opportunities St Joseph Engineering College, Vamanjoor, Mangalore
16 Avil Saldanha 2010 Customer retention Strategies in current recession International Conference on Management Next: Paradigms and innovations Gian Jyoti Institute of Management and Technology, Mohali
17 Rekha Aranha and Avil Saldanha 2009 Employee Retention strategies in India International conference conducted by Punjab Commerce and Management Association Punjab Commerce and Management Association, Punjab
18 Avil Saldanha 2009 Challenges in Supply Chain management National Seminar on “Changing Frontiers of Industrial Development in India Srinivas Institute of Technology, Mangalore
Work Experience (academic and industry)
Title or Position Name of Organization Duration (in years) Details of experience
Assistant Professor St. Joseph's Institute of Management 6.5 years 1) Teaching Basic Marketing Management and Marketing Electives for PGDM & Exec PGDM
2) 3 years service as the Coordinator of Executive PGDM & PGCM
3) 3 years service as the Faculty Coordinator of Verve & Pinnacle
4) 1 year service as the Editor of Business Review
Senior Lecturer Shree Devi Institute of Technology, Mangalore 1.5 years Taught Marketing & Finance Electives for MBA students
Associate Consultant iGATE global solutions, Bangalore 1 year Pre Sales Consultant in the ERP Division
Technical Representative Wotek – Ecolab, Dubai 1.5 years Sales and Service Engineer in the Textile Care division
Deputy Engineer Graphite India Ltd, Bangalore, India 2.5 years Sales Engineer in the Specialty division
Sales Engineer Supreme Chemicals, Mangalore 1 year Responsible for maintaining existing customers and developing new business
Examinations and Certifications
Name of Examination or Certification Year
UGC NET Exam 2013