Full Name : Dr. Avil Terrance Saldanha
Highest Education Degree : Ph.D (Jain University)
Department : Management
Designation : Associate Professor
Institutional Email Address : avil@sjim.edu.in
Room Number: 217
Office Phone Number with extension : Extn: 307
LinkedIn Profile Link : Dr. Avil Saldanha
Courses Taught in SJIM : Marketing Management, Consumer Behavior, Retail Management, Digital Marketing, Product & Brand Management, Services Marketing, Adverising & Sales Promotion.
Research Interests : Consumer Behavior, Indian Retail Sector, Brand Management related studies, Studies related to Digital Marketing, Studies related to Applied Economics.
| Education | |||||
| Level (PhD, Master's, Bachelor's) | Name of Degree | Year of Completion | Name of Degree Awarding Institute or University | Specialization | Details of any award related to the degree |
|---|---|---|---|---|---|
| PhD | Doctor of Philosophy | 2014 | Jain University | Management | - |
| Master's | Post Graduate Diploma in Management (PGDM) | 2008 | St Joseph's College of Business Administration | Marketing & Finance | Second Rank in Marketing, Second Rank in Finance |
| Bachelor's | Bachelor of Engineering (B.E) | 2000 | Manipal Institute of Technology (MIT), Mangalore University | Chemical Engineering | - |
| Master's | Diploma in Management | 2003 | Indira Gandhi National Open University | Management | - |
| Master's Certification | Basics of Data Analytics | 2017 | IISC Bangalore | Data Analytics | - |
| MOOC Specialization | Digital Marketing | 2016 | University of Illinois, USA | Digital Marketing | Completed Five Courses plus Capstone Project (85.6%) |
| MOOC Specialization | Project Management & Other Tools for Career Development | 2020 | University of California | Project Management | Completed Five Courses in Project Management (93.2%) |
| MOOC Specialization | Project Management Principles and Practices | 2020 | University of California | Project Management | Completed Four Courses including Capstone Project (97.1%) |
| MOOC Certificate | Business Analytics for Decision Making | 2020 | University of Colorado | Data Analytics | Secured 94.8% |
| MOOC Certificate | Managerial Accounting Fundamentals | 2020 | University of California | Finance | Secured 89.6 % |
| MOOC Specialization | Outcome Based Education (OBE) & Academic Quality Assurance | 2020 | Udemy | Education | - |
| Journal Publications | |||||
| Sl. No. | Name of Authors | Year of Publication | Title of Article | Journal Name | Volume and Issue Number |
|---|---|---|---|---|---|
| 1 | Avil Saldanha | 2024 | Amazon Prime’s growth story faces hurdles in India https://doi.org/10.1108/TCJ-08-2023-0179 | The Case Journal (Scopus Indexed) | Vol. ahead-of-print |
| 2 | Anil Dsouza, Rekha Aranha, Avil Saldanha, and Jaya Rani | 2024 | CABiT Cabs — Radhika’s Dilemma https://doi.org/10.1142/S0218927524500019 | Asian Case Research Journal (Scopus Indexed) | Vol. 28, No. 1 |
| 3 | Roshan David Pereira, Michael Sammanasu Joseph and Avil Saldhana | 2024 | Green Consumerism: Exploring the Impact of Perception, Environmental, Knowledge, and Attitude on Young Consumers' Purchase Intention | Jharkhand Journal of Development and Management Studies (UGC-CARE List) | Vol. 22, No. 1 |
| 4 | Avil Saldanha, Rekha Aranha and Vijaya Chandran | 2024 | Labor unrest at Wistron Corporation India plant – What went wrong? https://doi.org/10.1108/EEMCS-07-2023-0248 | Emerald Emerging Markets Case Studies (Scopus Indexed) | Vol. 14 No. 1 |
| 5 | Avil Saldanha, and Rekha Aranha | 2024 | Netflix’s growth in India on a slippery turf, https://doi.org/10.1108/TCJ-10-2021-0192 | The CASE Journal (Scopus Indexed) | Vol. 20 No. 1 |
| 6 | Avil Saldanha | 2023 | Zepto – 10-min grocery delivery service, https://doi.org/10.1108/EEMCS-10-2022-0372 | Emerald Emerging Markets Case Studies (Scopus Indexed) | Vol. 13 No. 2 |
| 7 | Avil Saldanha, and Rekha Aranha | 2023 | Coca-Cola product placement strategy backfires – a case of celebrity activism, https://doi.org/10.1108/TCJ-07-2021-0103 | The CASE Journal (Scopus Indexed) | Vol. 19 No. 5, pp. 737-745 |
| 8 | Rekha Aranha, Avil Saldanha, and Arti Arunkumar | 2023 | Well-being and Subjective Happiness of B-school Faculty during Covid-19 - A Special Reference to Indian B-Schools, https://doi.org/10.18311/sdmimd/2023/32453 | SDMIMD Journal of Management (UGC - Care List, Group 1) | Vol. 14, No. 1 |
| 9 | Avil Saldanha, Sathiyaseelan Balasundaram, and Rekha Aranha | 2022 | Zomato’s dilemma – a case of disgruntled delivery partners at Zomato, https://doi.org/10.1108/EEMCS-07-2022-0227 | Emerald Emerging Markets Case Studies (Scopus Indexed) | Vol. 12 No. 4 |
| 10 | Avil Saldanha, and Rekha Aranha | 2022 | Pricing and content – Netflix’s dilemma in India | Emerald Emerging Markets Case Studies (Scopus Indexed) | Vol. 12 No. 4 |
| 11 | Rekha Aranha, Avil Saldanha, and Soumya Aranha | 2022 | Frontline Medical Professionals in Distress - “Doctor Heal Thyself” | Journal of Affective Disorders Reports (Scopus Indexed) | Available online 20 November 2022. |
| 12 | Avil Saldanha, Swati Upveja, BNV Parthasarathi, Geetika Jha, Surekha Adiki | 2022 | Zebra Remedies – Dilemma Faced by an Entrepreneur | AIMS Journal of Management (UGC - Care List, Group 1) | Vol. 8, No. 1 |
| 13 | Avil Saldanha, and Rekha Aranha | 2022 | 'Influence of Consumers’ Self Perception on Devaluation of Ugly Produce – Marketing Strategies to Reduce Food Waste in the Indian Context | Indian Journal of Marketing (ABDC - C category, Scopus) | Vol. 52 No.8 |
| 14 | Avil Saldanha, and Swati Upveja | 2022 | Death of a controversial tax. https://doi.org/10.1108/EEMCS-09-2021-0273 | Emerald Emerging Markets Case Studies (Scopus Indexed) | Vol. 12 No. 2 |
| 15 | Avil Saldanha, and Rekha Aranha | 2022 | Crisis Faced by a B-School | Asian Journal of Management Cases (ABDC - C category, Scopus, Web of Science Indexed) | Forthcoming |
| 16 | Avil Saldanha, Rajendra Desai, and Rekha Aranha | 2022 | "Prediction of Share of Visual Inventory using Store Display, Channel, and Product Variables", https://doi.org/10.32890/ijms2022.29.1.6 | International Journal of Management Studies (Web of Science Indexed) | Vol. 29 No. 1 |
| 17 | Avil Saldanha and Rekha Aranha | 2021 | '"Good-Looking Step" in "Bad Direction" - RBI Internal Working Group Proposal https://doi.org/10.1108/EEMCS-12-2020-0434 | Emerald Emerging Markets Case Studies (Scopus Indexed) | Vol. 11 No. 3 |
| 18 | Avil Saldanha, Keshini Saggar, Rekha Aranha | 2019 | Television Viewing Preferences of Kannada Speaking Population of Bangalore – A Special Emphasis on Kannada Sports Channel | International Journal of Recent Technology and Engineering (IJRTE) | Vol.8, No.4 |
| 19 | Rekha Aranha, Maria Thomas, Avil Saldanha | 2019 | Impact of Transformational Leadership on the Affective Commitment of Employees in the Service Sector | International Journal of Recent Technology and Engineering (IJRTE) | Vol.8, No.4 |
| 20 | Avil Saldanha, Swetha R, & Binny Cherian | 2019 | Examination of Measures Taken by RBI to minimize Unauthorized Acceptance of Money Deposits by Unincorporated Entities: An Empirical Study in Karnataka State | RESEARCH REVIEW International Journal of Multidisciplinary | Vol.4, No.2 |
| 21 | Avil Saldanha and Rajendra Desai | 2019 | A Study of Calendar Effect on Stocks in the BSE Sensex. | International Journal of Management Studies | Vol. 6,No.6 |
| 22 | Rekha Aranha, Mohammed Fuzail Sharieff, Avil Saldanha | 2019 | Employee Inclusion & Non-Inclusion in IT Employees Trade Union in Bengaluru: A Study of IT Professionals | OPUS: Organization People and Us | Vol.10, No.1 |
| 23 | Binny Cherian, Astran Vivin Gonsalves & Avil Saldanha | 2019 | Investment Patterns of the Salaried Millennials – A Comparative Study of India and United States of America | IMPACT : International Journal of Research in Humanities, Arts and Literature | Vol.7, No.4 |
| 24 | Rekha Aranha, Paul Aquinas, & Avil Saldanha. | 2019 | Effect of Glass Ceiling on the Performance of Women Employees in Service Sector | Research Review International Journal of Multidisciplinary | Vol.4, No.1 |
| 25 | Avil Saldanha and Binny Cherian | 2016 | Marketing Myopia in Indian B-Schools | Business Review | Vol.10, No.1 |
| 26 | Avil Saldanha and M.M. Bagali | 2014 | Study on Consumers Preference of Store Format and Store Location while Shopping for Apparels from Organized Retail Outlets in Bangalore | Intercontinental Journal of Marketing Management | Vol.1, No.4 |
| 27 | Avil Saldanha and M.M. Bagali | 2014 | Customer Retention Strategies that can be followed by Organized Retailers in economic slowdown | International Journal of Business and Administration Research Review | Vol.3, No.6 |
| 28 | Avil Saldanha and Binny Cherian | 2014 | Challenges faced by Organized Retailers in India | Business Review | Vol.8, No.2 |
| 29 | Rekha Aranha and Avil Saldanha | 2014 | Women Empowerment – Way to break the Glass Ceiling | Business Review | Vol.7, No.2 |
| 30 | Avil Saldanha, M.M. Bagali and Rekha Aranha | 2013 | Sustainable Organized Retail Sector in India | Business Review | Vol.7, No.1 |
| Case Studies | |||||
| Sl. No. | Name of Authors | Year of Publication | Title of Case Study | Case Collection/Publisher Name | Case Assigned Number |
|---|---|---|---|---|---|
| 1 | Avil Saldanha, and Rekha Aranha | 2019 | Nestles Handling of Maggi Crisis - Lessons to be Learnt | The Case Centre, earlier called European Case Clearing House (ecch) | 519-0017-1 (Case), 519-0017-8 (Teaching Note) |
| 2 | Avil Saldanha | 2019 | Marketing Strategies Followed by Food Trucks in Bengaluru | The Case Centre, earlier called European Case Clearing House (ecch) | 519-0030-1 (Case), 519-0030-8 (Teaching Note) |
| 3 | Avil Saldanha, and Rekha Aranha | 2020 | Success Story of NGO Intervention in Bangalore Rural - Is it Sustainable Development? | The Case Centre, earlier called European Case Clearing House (ecch) | 720-0009-5 (Case), 720-0009-8 (Teaching Note) |
| 4 | Avil Saldanha, and Rekha Aranha | 2022 | Sparkle Incorporated – Dilemma Faced by an Entrepreneur | The Case Centre, earlier called European Case Clearing House (ecch) | 822-0086-1 (Case), 822-0086-8 (Teaching Note) |
| Letter to the Editor | |||||
| Sl. No. | Name of Authors | Year of Publication | Title of Article | Journal Name | |
|---|---|---|---|---|---|
| 1 | Avil Saldanha, Oniell Fernandes, Rekha Aranha, Sowmya Aranha | 2021 | Re: Global covid-19 vaccine rollout and safety surveillance—how to keep pace (Rapid Response) | The BMJ (Scopus Q1 Journal, H-Index 453) | |
| Book Review | |||||
| Sl. No. | Name of Authors | Year of Publication | Title of the Book | Journal Name | Volume and Issue Number |
|---|---|---|---|---|---|
| 1 | Avil Saldanha and Rekha Aranha | 2023 | My Life in Full: Work, Family, and our Future | AIMS Journal of Management (UGC - Care List, Group 1) | Vol. 9 No. 1 |
| Books or Book Chapters | |||||
| Sl. No. | Name of Authors | Year of Publication | Title of Book (if it is book chapter, then include the title of the book and its editors) | Publisher Name | Place of Publication |
|---|---|---|---|---|---|
| 1 | Avil Saldanha and M.M. Bagali | 2012 | "Managing Generation Y Customers Profitability” in book titled 'Managing Gen-Y Employees – Challenges and Opportunities', ISBN 978-81-8129-0738, pp. 238-253 | The Associated Publishers | Bangalore |
| Papers Presented at Conferences | |||||
| Sl. No. | Name of Authors | Year of Conference | Title of Paper Presented | Conference Name | Conference Location |
|---|---|---|---|---|---|
| 1 | Mayur G Raj and Avil Saldanha | 2024 | Evaluating The Factors Driving Mindful Consumer Choices on Brand Preference in the Wellness Industry | International Conference on New Age Marketing | SDMIMD, Mysore |
| 2 | Mayur G Raj and Avil Saldanha | 2024 | Strengthening Consumer-Brand Relationship through Mindfulness: An Overview of Past Research and Future Directions | UTKARSH 2024, Sixth International Leadership Conference on Leading Digital Transformation: Past, Present and the Future | St. Joseph’s Institute of Management, Bangalore |
| 3 | Avil Saldanha and Glen Anthony Pinto | 2024 | A Study of Blockchain Technology: Principles, Applications, and Limitations | International Conference on Advanced IT, Engineering and Management | SACAIM, AIMIT, St.Aloysius College, Mangalore |
| 4 | Ananthalakshmi Muniraj and Avil Saldanha | 2023 | Understanding the Adoption and Use of Mobile Financial Services Among Senior Citizens - A Systematic Review and Conceptual Framework | International Conference on Contemporary Trends in Commerce, Management and Technology (ICCTCM 2023) | St Francis College, Bengaluru |
| 5 | Ananthalakshmi Muniraj and Avil Saldanha | 2023 | Customer’s Perception and Usage of Green Banking Practices in India | Utkarsh, The International Conference on Sustainable Business Models in Turbulent Times | St. Joseph’s Institute of Management, Bangalore |
| 6 | Avil Saldanha and Ananthu Sunil | 2022 | Consumer Perception About Hair Shampoo | 2nd International Conference on Science, Technology and Innovation, Indian Academicians and Researchers Association. | |
| 7 | Varghese Mangaly and Avil Saldanha | 2021 | Online Shopping Behaviour of Indian Consumers – A Comparative Study between Flipkart and Amazon India | 14th International Conference KRISYM - 2021, on the theme "A $5 Trillion Economy - Resurgence and Resilience in the Post Covid 19 World" | Kristu Jayanti College, Bangalore |
| 8 | Avil Saldanha, Binny Cherian, Ganashree R, Astran Vivian Gonsalves | 2018 | Present and Future of Financial services in Indian Banking Sector | International Conference on fostering innovation in Financial Inclusion | School of Management, Manipal. |
| 9 | Avil Saldanha, Binny Cherian, Blynal Basil Quadros, Johan Chris Antony Lewis | 2018 | A study on the trends in the Bitcoins and possible outcomes. | International Conference on fostering innovation in Financial Inclusion | School of Management, Manipal. |
| 10 | Dr. Avil Saldanha, Prof. Rajendra Desai, Ms Aashna Sultania, Mr. Vivek Sunkara, Ms. Prima. | 2017 | A Case Study on the Prediction of Visual Inventory using Brand, Store and City Profile Variables. | 5th International Conference on Business Analytics & Intelligence, IIM Bangalore. | - |
| 11 | Rajendra Desai and Avil Saldanha | 2017 | A Study of Calendar Effect on Stocks in the BSE Sensex | National Conference on Operations Management, | SDMIMD, Mysuru |
| 12 | Avil Saldanha and Vandana Nair | 2016 | Food On Wheels – A Case on Branding Strategies Followed by Food Trucks in Bengaluru | Analytics and Statistical Methods | IIT Delhi |
| 13 | Rekha Aranha and Avil Saldanha | 2016 | Employer Brand Perception And Its Influence On The Commitment And Job Satisfaction Level Of Millennial Employees In Bengaluru | Conference on Brand Management | IIT Delhi |
| 14 | Avil Saldanha and Binny Cherian | 2014 | Challenges faced by Organized Retailers in India | National Seminar on “Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Markets” | St Aloysius College (autonomous), Mangalore. |
| 15 | Avil Saldanha and M.M. Bagali | 2014 | Customer Retention Strategies that can be followed by Organized Retailers in economic slowdown | National Seminar on “Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Markets” | St Aloysius College (autonomous), Mangalore. |
| 16 | Avil Saldanha and Rekha Aranha | 2013 | Sustainable Organized Retail Sector in India | National Conference on “Challenges & Opportunities for Sustainability & Inclusive Growth in the Emerging Business Environment” | St Josephs College of Business Administration, Bangalore. |
| 17 | Rekha Aranha and Avil Saldanha | 2014 | Women Empowerment – Way to break the Glass Ceiling | National Conference on “Challenges & Opportunities for Sustainability & Inclusive Growth in the Emerging Business Environment” | St Josephs College of Business Administration, Bangalore. |
| 18 | Avil Saldanha | 2011 | Study on Apparels as a sector in organized retail | International conference on Global Impact of Indian Management | The Oxford College of Engineering, Bangalore |
| 19 | Rekha Aranha and Avil Saldanha | 2010 | Recruitment Post Recession – A Ray of Hope? | National Conference on Economic Revival – Challenges & Opportunities | St Joseph Engineering College, Vamanjoor, Mangalore |
| 20 | Avil Saldanha | 2010 | Customer retention Strategies in current recession | International Conference on Management Next: Paradigms and innovations | Gian Jyoti Institute of Management and Technology, Mohali |
| 21 | Rekha Aranha and Avil Saldanha | 2009 | Employee Retention strategies in India | International conference conducted by Punjab Commerce and Management Association | Punjab Commerce and Management Association, Punjab |
| 22 | Avil Saldanha | 2009 | Challenges in Supply Chain management | National Seminar on “Changing Frontiers of Industrial Development in India | Srinivas Institute of Technology, Mangalore |
| Work Experience (academic and industry) | |||
| Title or Position | Name of Organization | Duration (in years) | Details of experience |
|---|---|---|---|
| Associate Professor | St. Joseph's Institute of Management | 13 years | 1) Teaching Basic Marketing Management and Marketing Electives for PGDM & Exec PGDM 2) 3 years service as the Coordinator of Executive PGDM & PGCM 3) 3 years service as the Faculty Coordinator of Verve & Pinnacle 4) 1 year service as the Editor of Business Review |
| Senior Lecturer | Shree Devi Institute of Technology, Mangalore | 1.5 years | Taught Marketing & Finance Electives for MBA students |
| Associate Consultant | iGATE global solutions, Bangalore | 1 year | Pre Sales Consultant in the ERP Division |
| Technical Representative | Wotek – Ecolab, Dubai | 1.5 years | Sales and Service Engineer in the Textile Care division |
| Deputy Engineer | Graphite India Ltd, Bangalore, India | 2.5 years | Sales Engineer in the Specialty division |
| Sales Engineer | Supreme Chemicals, Bangalore. | 1 year | Responsible for maintaining existing customers and developing new business |
| Examinations and Certifications | |
| Name of Examination or Certification | Year |
|---|---|
| UGC NET Exam | 2013 |