Full Name : Dr.Thomason Rajan
Highest Education Degree : PhD University of Kerala
Department : Marketing
Designation : Assistant Professor
Institutional Email Address : thomason@sjim.edu.in
Room Number:
LinkedIn Profile Link : https://www.linkedin.com/in/thomason-rajan-4557197/
Courses Taught in SJIM : Marketing Management, Retail Management
Research Interests : Brand Management, Corporate Strategy
| Education | ||||
| Level (PhD, Master's, Bachelor's) | Name of Degree | Year of Completion | Name of Degree Awarding Institute or University | Specialization |
|---|---|---|---|---|
| PhD | Doctor of Philosophy | 2008 | University of Kerala | Marketing |
| Master's | Administration | 2001 | University of Kerala | Management |
| Bachelor's | Bachelor of Business Administration | 1998 | University of Kerala | Management |
| Journal Publications | |||||
| Sl. No. | Name of Authors | Year of Publication | Title of Article | Journal Name | Volume and Issue Number |
|---|---|---|---|---|---|
| 1 | Thomason Rajan | 2020 | Flipkart: from the start to Walmart | Asian Journal of Management Cases (Scopus, ABDC) | Apr-20 |
| 2 | Thomason Rajan | 2020 | From Bootstrapped to Half a Billion Dollars- Lessons from the Unusual Case of Zoho | Test Engineering and Management (Scopus) | Vol. 82, Jan-Feb 2020 |
| 3 | Thomason Rajan, Anju Kumari | 2020 | L& T and Mindtree: A case on ownership change and the storm in the coffee cup | International Journal of Advanced Science and Technology (Scopus ) | Vol. 29(2) |
| 4 | Thomason Rajan | 2019 | The Case of Yes Bank: From the Founders’ Dream to a Bank in Distress | Journal of Advanced Research in Dynamical and Control Systems (Scopus) | Vol. 11(11) |
| 5 | Thomason Rajan, Jacob Alexander | 2019 | The Branding Efforts of Snapdeal and the Quest for Profits: A Case Study | Indian Journal of Marketing (Scopus, ABDC) | Vol. 49(3) |
| 6 | Thomason Rajan | 2018 | Case Analysis I: Challenges MNCs Face in Emerging Markets: The Nestlé Experience | Vision-The Journal of Business Perspective (Scopus, ABDC) | Vol. 22(2) |
| Books or Book Chapters | |||||
| Sl. No. | Name of Authors | Year of Publication | Title of Book (if it is book chapter, then include the title of the book and its editors) | Publisher Name | Place of Publication |
|---|---|---|---|---|---|
| 1 | Thomason Rajan | 2014 | Your Startup Story | Zorba Books | Delhi |
| Work Experience (academic and industry) | |||
| Title or Position | Name of Organization | Duration (in years) | Details of experience |
|---|---|---|---|
| Associate Professor | Krupanidhi School of Management | 3 | Handled topics in Brand Management, Marketing Management and Strategy. Worked on case studies in marketing and strategy . |
| Assistant Professor | Alliance University | 8 | Handled topics in Marketing and Brand Management. Created course modules focused on active learning. |
| Brand Manager | Favourite Homes | 1.6 | Initiated the brand building exercise aimed at SEC-A category prospects. Standardised external and internal communications with checklists for unified communications. Improvised the Favourite Customer Care Programme with special focus on Customer Touch Points . |
| IEG Short Term Consultant | The World Bank, New Delhi | 1 | Engaged in Internal Marketing Research and Analysis as a member of the Evaluation Group. June 2006 Spot Award for being a part of the Best Performing Team. |
| Corporate Communications Executive | Ernst & Young, Technopark | 1 | Responsible the creation and implementation of an Internal Branding System and campaigns through E-newsletters and promotional materials. Part of the creative services activities like preparation of deliverables, designs etc., and ensuring maintenance of EY Global Standards. |
| Project Executive | Favourite Constructions (P) Ltd. | 2.8 | Handled regular planning and coordination with architects and clients.Prepared budget estimates with stake-holders, keeping track of schedules and making presentations to clients and financial companies. |
| Consulting / Projects / Management Development | ||
| Organization it was undertaken for | Year | Details (max 100 words) |
|---|---|---|
| Thooughts Arena (P) Ltd | 2018 | Workshop with the founder and team on brand identity for flagship product. |
| SE-Mentor Solutions (P) Ltd | 2018 | Workshop with the top management on improving competitiveness and corporate brand visibility |
| Central Silk Board, Govt. of India | 2013 | MDP with the Silk Board team on revitalizing the Silk Mark Brand |
| White Space Brand Consulting | 2012 | Research and design consultancy for branding projects for clients including Eudora Wealth Management, Landmaark Group and Oman Tourism |
| Examinations and Certifications | |
| Name of Examination or Certification | Year |
|---|---|
| Project Management Professional | 2008 |