Name of the speaker : Col. Venkatesh
Designation of the speaker : Colonel, Indian Army (retd.)
Topic of the guest lecture : Marketing for High Technology in the Armed Forces
Date: 19th February 2020
Marketing for High Technology in the Armed Forces
On 19th February 2020, Col. Venkatesh spoke to the students undertaking the MHT course. His talk centered around the processes and paperwork involved in the marketing and selling high technology equipment to the Armed Forces in India. This domain was new for the students, as they had never been exposed to marketing and sales for military client until now. It was an interesting talk with new refreshing perspectives on marketing in this domain.
Col. Venkatesh has worked in the Indian Army for 30 years. Thereafter, he has worked for 3 years in the automobiles sector, 4 years in the ITES sector, 6 years for BEL, and 5 years on quality insurance.