Industry-Academia Connect of St Joseph's Institute of Management (SJIM) Bengaluru – organized a lecture cum Q&A session by Mr Sandeep Dayal, an author and managing director of the consulting firm "Cerenti." The topic of the session was "Using Brain Science to Build Epic Brands." Mr Dayal is one of the pioneer practitioners of neuromarketing - helping build brands using latest understanding of brain science. He brings together science and art in reinventing the marketing strategies. Moreover, he brings applying recent scientific advances in fields as disparate as psychology, behavioural economics, social anthropology and cognitive neuroscience.

It was a great interaction with the author of the book “Branding Between the Ears.” In addition to SJIM students, many from the industry as well as alumni of SJIM participated in the lecture. SJIM's Marketing faculty Prof. Abraham Karimpanal, GM faculty and SJIM Industry-Academia Connect Fr Olvin Veigas, SJ, arranged this lecture.

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