Guest Lecture on CRM and ERP Systems


Date: November 3, 2025
Speaker: Ms. Gnanavi, Senior Account Manager, Elastic
Topic: CRM Applications and Their Role in Modern Business

The Department of Management at St. Joseph’s Institute of Management (SJIM) organized an insightful guest lecture on “CRM Applications and Their Role in Modern Business” by Ms. Gnanavi, Senior Account Manager at Elastic. With over seven years of professional experience in leading organizations such as Freshworks and Salesforce, Ms. Gnanavi shared valuable perspectives on how Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems are transforming modern businesses.

The session began with an overview of ERP systems as integrated platforms that streamline organizational functions such as finance, human resources, operations, and sales. Ms. Gnanavi emphasized the importance of ERP systems in ensuring data consistency and supporting informed decision-making across departments.

She then introduced CRM systems, elaborating on their pivotal role in enhancing customer engagement and relationship management. Through a live Salesforce demonstration, students gained practical exposure to real-time sales tracking, lead management, customer support, and analytics. Ms. Gnanavi also highlighted how CRM tools enable seamless coordination between departments through backend integration.

Drawing from real-world examples, particularly from the banking and service sectors, she illustrated how CRM and ERP systems drive operational efficiency, improve customer satisfaction, and support data-driven strategies. The lecture offered students a valuable bridge between academic concepts and industry applications, deepening their understanding of how technology supports business transformation. The session concluded with a vote of thanks and the presentation of a memento to Ms. Gnanavi, expressing appreciation for her time and contribution.

LinkedIn Post Content
🎓 Guest Lecture on CRM and ERP Systems at SJIM
St. Joseph’s Institute of Management was privileged to host Ms. Gnanavi, Senior Account Manager at Elastic, for a guest lecture on “CRM Applications and Their Role in Modern Business.”
With over seven years of experience across leading organizations like Freshworks and Salesforce, Ms. Gnanavi shared powerful insights on how CRM and ERP systems are reshaping the modern business landscape.

💡 Highlights of the session:
• Understanding how ERP systems streamline finance, HR, and operations for better data consistency.
• Exploring CRM systems that enhance customer engagement and strengthen relationships.
• A live Salesforce demonstration showcasing lead management, analytics, and workflow automation.
• Real-world applications from the banking and service sectors demonstrating how technology improves efficiency and customer satisfaction.

The interactive session provided our students with a strong link between management theory and industry practice.
A heartfelt thank you to Ms. Gnanavi for her valuable time, practical insights, and inspiring session! 🙏

Operations Conclave 2025 – The Next Frontier in Operations: Integrating Technology and Talent

September 27, 2025
St. Joseph’s Institute of Management (SJIM) successfully hosted Operations Conclave 2025 on September 27, 2025, under the theme “The Next Frontier in Operations by Integrating Technology and Talent.” The conclave focused on how the fusion of human expertise and technological innovation is transforming operational excellence across industries.

The event began with a traditional inauguration ceremony, graced by Rev. Dr. Roshan David Pereira SJ (Director), Dr. Rajiv Noronha (Dean), Fr. Prashanth Wesly D’Souza (Finance Officer), along with Faculty Coordinator Komal J D’Souza and Mr. Mohith G (Head of Operations Domain).

The session featured five thought-provoking student presentations on emerging operational trends such as sustainability, service innovation, automation, and AI integration.
Distinguished industry speakers brought valuable real-world perspectives:
• Mr. Amit Kumar, Flipkart – “The Human Side of Automation Anxiety”
• Mr. Joseph Zando, Oasis Express Cargo & Logistics – “Optimising Transportation for Lean Manufacturing”
• Mr. Rajal Thakur, The Notary App – “The Talent-Technology Tango”

The conclave also hosted a Narrative Poster Presentation Competition to encourage analytical thinking and creativity among students.

Conclave 2025 stood as a testament to SJIM’s mission of fostering industry-academia collaboration and preparing future leaders for the evolving landscape of operations management. The event was organised by Operation Domain headed by the faculty coordinator Dr. Komal J D’Souza and the student Coordinator Mohith G.