The Marketing Conclave 2022 was conducted on 29th October, Saturday. The conclave's theme for the year 2022 was “Marketing 5.0 Challenges and Opportunities''. Three leading industry figures were invited to share their perspectives on the same.
The event began with the dignitaries lighting the lamp accompanied by a harmonious prayer song by the college choir. The Dean, Dr. A. R. Rajagopalan addressed the gathering & extended the guest speakers a warm welcome.
Mr. Vishvanathan Sambasivam, Executive Director at NeilsenIQ expressed his views on the future of marketing, the factors shaping consumer expectations & behavior as well as the tech tsunami phenomenon. Ms. Jyothi Noronha CEO & Co-Founder of NeeliTechprovided her perspective on the nuances of Robotic Process Automation in Retail, Sales and Marketing. To conclude, Mr. Sanju P, Brand Strategist at Whitespace Brand Consulting shared his vision with respect to consumer behavioral impacts on the future of marketing. Students also got the opportunity to interact & further enhance their understanding through the question-and-answer session in which Ms. Shalini Suresh, the Chief Marketing Officer at NeeliTech also shared her thoughts on marketing of tech-based services. The Student Coordinator of the Marketing Club, Mr.Karthik concluded the event by proposing the vote of thanks.