Date: November 3, 2025
Speaker: Ms. Gnanavi, Senior Account Manager, Elastic
Topic: CRM Applications and Their Role in Modern Business

The Department of Management at St. Joseph’s Institute of Management (SJIM) organized an insightful guest lecture on “CRM Applications and Their Role in Modern Business” by Ms. Gnanavi, Senior Account Manager at Elastic. With over seven years of professional experience in leading organizations such as Freshworks and Salesforce, Ms. Gnanavi shared valuable perspectives on how Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems are transforming modern businesses.

The session began with an overview of ERP systems as integrated platforms that streamline organizational functions such as finance, human resources, operations, and sales. Ms. Gnanavi emphasized the importance of ERP systems in ensuring data consistency and supporting informed decision-making across departments.

She then introduced CRM systems, elaborating on their pivotal role in enhancing customer engagement and relationship management. Through a live Salesforce demonstration, students gained practical exposure to real-time sales tracking, lead management, customer support, and analytics. Ms. Gnanavi also highlighted how CRM tools enable seamless coordination between departments through backend integration.

Drawing from real-world examples, particularly from the banking and service sectors, she illustrated how CRM and ERP systems drive operational efficiency, improve customer satisfaction, and support data-driven strategies. The lecture offered students a valuable bridge between academic concepts and industry applications, deepening their understanding of how technology supports business transformation. The session concluded with a vote of thanks and the presentation of a memento to Ms. Gnanavi, expressing appreciation for her time and contribution.

LinkedIn Post Content
🎓 Guest Lecture on CRM and ERP Systems at SJIM
St. Joseph’s Institute of Management was privileged to host Ms. Gnanavi, Senior Account Manager at Elastic, for a guest lecture on “CRM Applications and Their Role in Modern Business.”
With over seven years of experience across leading organizations like Freshworks and Salesforce, Ms. Gnanavi shared powerful insights on how CRM and ERP systems are reshaping the modern business landscape.

💡 Highlights of the session:
• Understanding how ERP systems streamline finance, HR, and operations for better data consistency.
• Exploring CRM systems that enhance customer engagement and strengthen relationships.
• A live Salesforce demonstration showcasing lead management, analytics, and workflow automation.
• Real-world applications from the banking and service sectors demonstrating how technology improves efficiency and customer satisfaction.

The interactive session provided our students with a strong link between management theory and industry practice.
A heartfelt thank you to Ms. Gnanavi for her valuable time, practical insights, and inspiring session! 🙏

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