Faculty Research


Our faculty engage in a range of research activities. Below, we list a selection of faculty publications.


Publications in Journals


  • Malik, S. (2023), "From manager to inclusive leader: traits and tactics for success", Strategy & Leadership, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SL-04-2023-0042

  • Malik, S. (2023), "What it takes to be an inclusive leader? Developing six signature traits to master inclusive leadership", Strategic HR Review, Vol. 22 No. 3, pp. 98-101. https://doi.org/10.1108/SHR-03-2023-0017

  • Rodrigues, C., Krishnamurthy, A., & D’Souza, M. (2023; forthcoming). Improving Graduate Outcomes through Gamification of Multicultural Encounters for Post-Graduate Business Students. Cultoridell’Incontro,the Scholas Chairs Journal.

  • Saldanha, A., & Aranha, R. (2023). Netflix’s growth in India on a slippery turf. The CASE Journal.

  • Saldanha, A., & & Aranha, R. (2023). Coca-Cola Product Placement Strategy Backfires – A Case of Celebrity Activism, The Case Journal. 19(5), 737-745. https://doi.org/10.1108/TCJ-07-2021-0103

  • Vishwakarma, A., Dangayach, G. S., Meena, M. L., Gupta, S., Joshi, D., & Jagtap, S. (2022). Can circular healthcare economy be achieved through implementation of sustainable healthcare supply chain practices? Empirical evidence from Indian healthcare sector. Journal of Global Operations and Strategic Sourcing.

  • Avil Saldanha, and Rekha Aranha. (2023). Zomato Instant – “10 Minute Delivery Plan” Controversy https://doi.org/10.1142/S0218927523500037. Asian Case Research Journal (Scopus Indexed), Vol. 27 No.1.

  • Saldanha, A., & Aranha, R. (2023). Zomato Instant – “10 Minute Delivery Plan” Controversy. Asian Case Research Journal, 27(1), 1-16.

  • Saldanha, A. T., & Aranha, R. (2022). Influence of Consumers’ Self Perception on Devaluation of Ugly Produce–Marketing Strategies to Reduce Food Waste in the Indian Context. Indian Journal of Marketing, 52(8), 41-50.

  • Saldanha, A., & Aranha, R. (2022). Pricing and content–Netflix’s dilemma in India. Emerald Emerging Markets Case Studies, 12(4), 1-14.

  • Saldanha, A., Balasundaram, S., & Aranha, R. (2022). Zomato’s dilemma–a case of disgruntled delivery partners at Zomato. Emerald Emerging Markets Case Studies, 12(4), 1-18.

  • Aranha, R., Saldanha, A., & Aranha, S. (2022). Frontline medical professionals in distress-“Doctor heal thyself”. Journal of Affective Disorders Reports, 10, 100444.

  • Rodrigues, C., Krishnamurthy, A., & D’Souza, M. (2022). A Replicable Model for Meaningful Educational Experiences for Post-Graduate Business Students. Cultoridell’Incontro, the Scholas Chairs Journal,4(4), 79-85.

  • Saldanha, A. T. & Aranha, R. (2022; forthcoming). Crisis Faced by a B-School. Asian Journal of Management Cases.

  • Shahid, S., Islam, J. U., Malik, S., & Hasan, U. (2022). Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes. Journal of Retailing and Consumer Services, 65, 102870.

  • Saldanha, A. T. & Upveja, S. (2022). Death of a controversial tax.EmeraldEmerging Markets Case Studies, Vol. 12 No. 2. https://doi.org/10.1108/EEMCS-09-2021-0273.

  • Saldanha, A., Desai, R., &; Aranha, R. (2022). Prediction of share of visual inventory using store display, channel and product variables. International Journal of Management Studies, 29(1), 163-183.

  • Mascarenhas, O. A., Krishnamurthy, A., & Rodrigues, C. (2021, June). Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice: An Abstract. In Academy of Marketing Science Annual Conference-World Marketing Congress (pp. 183-184). Cham: Springer International Publishing.

  • Cherian, B. & Annapoorna, M.S. (2021). Does psychological factors and social factors influence the Consumption expenditure during the covid- 19 pandemic? "Sambodhi", 44(1), 124-137

  • Cherian, B. & Annapoorna, M.S. (2021). Impact of Number of Foreign and Domestic tourists on occupancy rates, ADR and RevPar. Drugs and Cell Therapies in Hematology, 10(1), 545-550.

  • Cherian, B. & Annapoorna, M.S. (2021). Apocalypse and the Perception towards the Hospitality Industry during Covid 19. Journal of Contemporary Issues in Business and Government, 27(3), 2025-2029.

  • John, A. R. & Dhannur, V. (2021). Foreign direct investment and export performance using the hierarchical Bayesian vector autoregression framework. Managerial And Decision Economics.

  • John, A. R. & Dhannur, V. (2021). Impact of Monetary Policy on Foreign Trade and Investment - A Bayesian VAR Approach. The IUP Journal of Applied Economics, 20 (1).

  • Malik, S. (2021). The nexus between emotional intelligence and types of knowledge sharing: Does work experience matter?,Journal of workplace learning, 33 (8), 619-634.

  • Malik, S. (2021). How multidimensional emotional intelligence impacts intra-organizational knowledge sharing behaviours of employees?", Global Knowledge, Memory and Communication, 70 (8/9), 858-875.

  • Malik, S. (2021). Emotional intelligence and innovative work behaviour in knowledge-intensive organizations: how tacit knowledge sharing acts as a mediator?,VINE Journal of Information and Knowledge Management Systems.

  • Rodrigues, C.& Krishnamurthy, A. (2021). When subsidiaries follow their parents’ CSR focus: the influence of organizational characteristics on CSR towards target groups. The International Journal of Human Resource Management, 33(13), 2719-2743.

  • Saldanha, A., &; Aranha, R. (2021). “Good-looking step” in “bad direction”–RBI Internal Working Group proposal. Emerald Emerging Markets Case Studies.

  • Saldanha, A., &; Nitin, K. (2021). Impact of the Covid-19 Pandemic on the Indian Retail Banking Sector. Ushus Journal of Business Management, 20(2), 1-15.

  • Saldanha, A., &; Sen, A. (2021). Online Food Buying Behaviour of Indian Consumers. International Journal of Research Publication and Reviews, 2 (1).

  • Immanuvel, M. S. & Lazar, D. (2020). Does Information Spillover and Leverage Effect Exist In World Gold Markets? Global Business Review, Sage.

  • Immanuvel, M. S. & Lazar, A. (2020). Elasticities of Gold Demand - An Empirical Analysis using Co-integration and Error Correction Model. Arthaniti: Journal of Economic Theory and Practice, Sage.

  • John, A. R. & Dhannur, V. (2020). A BVAR Approach to The Impact of Policy Uncertainty on International Trade and Investment. Indian Economic Journal, 66 (3-4).

  • Rajan, T. (2020). From Bootstrapped to Half a Billion Dollars- Lessons from the Unusual Case of Zoho. Test Engineering and Management, 82.

  • Saldanha, A., &; Nitin, K. (2021). Impact of the Covid-19 Pandemic on the Indian Retail Banking Sector. Ushus Journal of Business Management, 20(2), 1-15.

  • Rajan, T. & Kumari, A. (2020). L& T and Mindtree: A case on ownership change and the storm in the coffee cup. International Journal of Advanced Science and Technology, 29 (2).

  • Cherian, B., Gonsalves, A. V., & Saldanha, A. (2019). Investment Patterns of the Salaried Millennials – A Comparative Study of Indian and United States of America. International Journal of Research in Humanities, Arts and Literature, 7 (4), 59-70.

  • John, A. R. & Dhannur, V. (2019). GST Reform and its Economic Impact – A VAR Perspective. SAMVAD International Journal of Management of SIBM Pune, 17.

  • Koride, P. & Gurtoo, A. (2019).Individual borrowing and default behaviour in surplus and constrained credit environments: Evidence from India. Journal of Current Science, 117 (2), 227-234.

  • Koride, P. & Gurtoo, A. (2019).A Comparison of Borrowing and Default Behaviour Between Men and Women. Studies in Microeconomics, 7 (2), 173–188.

  • Rajan, T. (2019). The Case of Yes Bank: From the Founders’ Dream to a Bank in Distress. Journal of Advanced Research in Dynamical and Control Systems, 11 (11-special issue).

  • Rajan, T. & Alexander, J. (2019). The Branding Efforts of Snapdeal and the Quest for Profits: A Case Study. Indian Journal of Marketing, 49 (3).

  • Aranha, R., Aquinas, P., &Saldanha, A. (2019). Effect of Glass Ceiling on the Performance of Women Employees in Service Sector. RESEARCH REVIEW International Journal of Multidisciplinary, 4 (1), 491–497.

  • Aranha, R., Sharieff, M. F., & Saldanha, A. (2019). Employee Inclusion & Non-Inclusion in IT Employees Trade Union in Bengaluru: A Study of IT Professionals. RESEARCH REVIEW International Journal of Multidisciplinary, 10 (1), 34-48.

  • Aranha, R., Thomas, M., & Saldanha, A. (2019). Impact of Transformational Leadership on the Affective Commitment of Employees in the Service Sector. International Journal of Recent Technology and Engineering (IJRTE), 8 (4), 1388-1393.

  • Saldanha, A., Saggar, K., & Aranha, R. (2019). Television Viewing Preferences of Kannada Speaking Population of Bangalore – A Special Emphasis on Kannada Sports Channel. International Journal of Recent Technology and Engineering (IJRTE), 8 (4), 2231-2235.

  • Saldanha, A., Swetha, R., & Cherian, B. (2019). Examination of Measures Taken by RBI to minimize Unauthorized Acceptance of Money Deposits by Unincorporated Entities: An Empirical Study in Karnataka State. RESEARCH REVIEW International Journal of Multidisciplinary, 4 (2), 1-7.

  • Saldanha, A., & Desai, R. (2019). A Study of Calendar Effect on Stocks in the BSE Sensex. International Journal of Management Studies, 6, (1/6), 111–117.

  • Krishnamurthy, A. & Kumar, R. S. (2018). Electronic Word-of-Mouth and the Brand Image: Exploring the Moderating Role of Involvement through a Consumer Expectations Lens, Journal of Retailing and Consumer Services, 43 (July), 149-156.

  • Rajan, T. (2018). Case Analysis I: Challenges MNCs Face in Emerging Markets: The Nestlé Experience. Vision-The Journal of Business Perspective, 22 (2).

  • Pasricha, P., Singh, B., & Verma, P. (2018). Ethical Leadership, Organic Organizational Cultures and Corporate Social Responsibility: An Empirical Study in Social Enterprises. Journal of Business Ethics, 151 (4), 941-958.

  • Darshini, R. & Thammaiah, C.S. (2017). An Econometric Analysis of Monetary Policy key rates on share prices of Banks – A study with reference to National stock exchange. Emperor International Journal of Finance and Management Research, 3 (8).

  • John, A. R. (2017). Response of the Indian Pharma Sector to Economic Policy Uncertainty Shocks. AMBER, 8 (2).

  • John, A. R. (2017). Stock Market Returns and Economic Policy Uncertainty – An Indian Perspective. SAMVAD International Journal of Management of SIBM Pune, 14.

  • Krishnamurthy, A. & Shainesh, G. (2017). Snubbing the Old to Embrace the New: The Impact of Cross-buying on the Usage of Existing Services, Journal of Services Marketing, 31 (6), 662-675.

  • Krishnamurthy, A., Sadarangani, P., & Bagozzi, R. P. (2017). Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?,Management International Review , 57 (3), 473-500.

  • Cherian, B.& Saldanha, A. (2016). Marketing Myopia – Special reference to B-schools. Business Review, 10 (1).

  • Margaret, A. A., Felceline, N., Desai, R., Immanuvel, S. M., & Pandari, D. (2016). A data Mining model for early detection of diabetes propensity – A case study using routine health testing data at a diagnostic laboratory annual health check-up plans. Business Review, 10 (1).

  • Rodrigues, C.&Krishnamurthy, A. (2016). Mirror, mirror on the wall: Identity-image interactions and the sales force in high threat Situations, European Management Review, 13 (4), 307-323.

  • Darshini, R. (2015). The Association between changes in key rates and ratios of Reserve Bank of India and stock returns – An analytical study with special reference to NSE. SJCC Management Research Review, 5 (1).

  • D'Souza, M.J., & Rodrigues, P. (2015). Investigating the Effectiveness of the Flipped Classroom in an Introductory Programming Course, The New Educational Review, 40 (2), 129-139.

  • Koride, P. & Gurtoo, A. (2015).Strategic links between borrowing behaviour and purpose of credit: Evidence from India. Proceedings of International Academic Conferences 1003840, International Institute of Social and Economic Sciences, Rome, Italy.

  • D'Souza, M.J., & Rodrigues, P. (2014). eXtreme Teaching-Learning Paradigm: A pedagogical framework for higher education, International Journal of Applied Engineering Research, 10 (69), 153-156.

  • Kulkarni, M. &Rodrigues, C. (2014). Engagement with Disability: Analysis of Annual Reports of Indian Organizations, The International Journal of Human Resource Management, 25 (11), 1547-1566.

  • Cherian, B.& Saldanha, A. (2014). Challenges faced by Organized Retailers in India. Business Review, 8 (2).

  • Nakra, R. (2014). Understanding the impact of Organizational Justice on Organizational Commitment and Projected Job Stay among employees of the Business Process Outsourcing sector in India. Vision: The Journal of Business Perspective, 18 (3), 185-194.

  • Saldanha, A. & Bagali, M. M. (2014). Study on Consumers Preference of Store Format and Store Location while Shopping for Apparels from Organized Retail Outlets in Bangalore. Intercontinental Journal of Marketing Management, 1 (4), 15-23.

  • Saldanha, A. & Bagali, M. M. (2014). Customer Retention Strategies that can be followed by Organized Retailers in economic slowdown. International Journal of Business and Administration Research Review, 3 (6), 159-164.

  • Aranha, R. &Saldanha, A. (2014). Women Empowerment – Way to break the Glass Ceiling. Business Review, 7 (2), 22-28.

  • Venkateshraj, V. (2014). A Study on Investment Preference of Employed Women. Business Review, 8 (1).

  • Venkateshraj, V. & Nagaraj, H. (2014). Investment pattern of Employed Women. Southern Economist, 53 (1).

  • Saldanha, A., Bagali, M. M., &Aranha, R. (2013). Sustainable Organized Retail Sector in India. Business Review, 7 (1), 131-140.

  • Castelino, E., Gopinath, M., & Abraham, D. (2012). A Comedy of Errors. Aweshkar Research Journal (Welingkar Education) Volume XIV, Issue 2 – September 2012

  • Castelino, E., Gopinath, M., & Abraham, D. (2012). The Promotion. Business Review, December

  • Lazar, D. &Immanuvel, S. M. (2012). How does Indian gold price react to the Major Exchange rates. Journal of Management and Science, 2 (4).

  • Cherian, B. (2011). Examining the effects of migration in the Indian Economy. Business Review, Vol.5.

  • Castelino, E., Gopinath, M., & Abraham, D. (2011). The Transformation. Aweshkar – Research Journal (Welingkar Education), Volume XII, Issue 2 – September 2011

  • Gopinath, M.,Castelino, E., Abraham, D., & Iyengar, S. (2011). An Occasion for Making an Overtime Payment. Management and Labor Studies, 36 (2), 189-197

  • Rodrigues, C., Iyer, A., Swaminathan, L., Rohith, S., Thulasidas, L., & Ojha, A. (2010). Adapting to Organizational Change: Hindustan Unilever Research Centre. Tejas – IIMB Knowledge Portal.

  • Kumar, R. &Darshini, R. (2010). April anomaly and return predictability in Indian stock market- An Empirical Study. International Journal Of Research In Commerce And Management, 1 (3).

  • Lawrence, V. J & Rathanraj, K. J. (2007). Management of Diversity & ethics in the globalized environment. Business Review, June.

  • Lawrence, V. J. (2006). Managing Innovation. Business Review, December.

  • Nakra, R. (2006). Relationship between Communication Satisfaction and Organizational Identification: An Empirical Study. Vision: The Journal of Business Perspective, 10 (2), 41-51.

  • Nakra, R. (2006). Voice Mechanisms for Nurses in Private Hospitals- an Exploratory Study. Business Review.

  • Nakra, R. (2005). Employee Attitude Surveys: A Powerful Tool for enhancing Organizational Effectiveness. Ushus Journal of Business Management, 4 (2), 46-52.

  • Nakra, R. (2005). Globalization, Work Intensification and Work-Life Balance. Ushus Journal of Business Management, 4 (1), 73-84.

Books & Book Chapters


  • Ramesh Kumar, S., & Krishnamurthy, A. (2023, forthcoming). Advertising, Brands and Consumer Behaviour, Second Edition. New Delhi: Pearson.

  • Ramesh Kumar, S., & Krishnamurthy, A. (2020). Advertising, Brands and Consumer Behaviour. New Delhi: SAGE.

  • Mascarenhas, O. (2020). "Jet Airways Insolvency: Was it a Black Swan Event or a Failure in Strategic Corporate Social Choices?" in CSR, Sustainability, Ethics & Governance, (ed) Ananda Dasgupta. India: Springer.

  • Mascarenhas, O. (2018). Volume II: Corporate Ethics for Turbulent Markets: Executive Response to Market Challenges. UK: Emerald.

  • Mascarenhas, O. (2018). Volume I: Corporate Ethics for Turbulent Markets: The Market Context of Executive Decisions. UK: Emerald.

  • Mascarenhas, O., D’Souza, D., &D’Silva, N. (2018). "Towards a Theology of Work based on the Bible and Social Teachings of the Church" in Perspectives on Neoliberalism, Labour and Globalization in India Essays in Honour of Lalit K. Deshpande, (ed.) K.R. Shyam Sundar. Singapore: Palgrave Macmillan.

  • D'Souza, M.J. (ed.) (2016). Teaching and Learning in Higher Education: Emerging Trends. Anaheim, CA: United Scholars Publications.

  • Arulraja, M. R. (2016). Jesus and Untouchability. New Jersey, NY: Cherry Books Publishers.

  • Rajan, T. (2014). Your Startup Story. New Delhi, India: Zorba Books.

  • Saldanha, A. & Bagali, M. M. (2012). Managing Generation Y Customers Profitability. In M. R. Raju and H. Kennedy (eds.), Managing Gen-Y Employees – Challenges and Opportunities (pp. 238 - 253). Bangalore: The Associated Publishers.

  • Arulraja, M. R. (2006). From Poverty to Prosperity. New Delhi, India: International Labour Organization.

  • Arulraja, M. R. (2005). Achieving Rural Development using Neuro-Linguistic Programming. Hyderabad, India: Arulraja.com Publications.

Conferences


  • Rodrigues, C., Krishnamurthy, A., & D’Souza, M. (2023; forthcoming). Engendering Societal Concern among Post-Graduate Business Students through Secondary Data Projects. VIII International Scholas Chairs Congress.

  • Pandey, S. & Krishnamurthy, A. (2023). Exploring the Impact on Consumer Wellbeing due to Changing Internet Usage. Proceedings of the 2023 Administrative Sciences Association of Canada (ASAC) Annual Meeting (Canada).

  • Rodrigues, C., Krishnamurthy, A., & D’Souza, M. (2022). Improving Graduate Outcomes through Gamification of Multicultural Encounters for Post-Graduate Business Students. VII International Scholas Chairs Congress. (Canada).

  • Rodrigues, C. & Krishnamurthy, A. (2022). Communicating Organizational Image-Identity Congruence through a Performance Management System. Proceedings of the Sinergie-SIMA 2022 Conference: Boosting Knowledge & Trust for a Sustainable Business (virtual/ Milan, Italy).

  • Rodrigues, C. (2022). Encouraging Socially and Economically Sustainable Organizations Amidst High Corruption Institutional Environments. Proceedings of the 2022 Administrative Sciences Association of Canada (ASAC) Annual Meeting (virtual/Halifax, Canada).

  • Scaria, R. & Krishnamurthy, A. (2022). Changes in Brand Loyalty Structures across Pre- and Post-Pandemic Contexts. Proceedings of the 2022 Administrative Sciences Association of Canada (ASAC) Annual Meeting (virtual/Halifax, Canada).

  • Immanuvel, M. S., Lazar, &Rakshambiga. (2022). Gold smuggling in India and its effect on Indian bullion industry. Gold and Gold Market conference, IIM Ahmedabad.

  • Saldanha, A. T. & Sunil, A. (2022). Consumer Perception About Hair Shampoo. The 2nd International Conference on Science, Technology and Innovation, Indian Academicians and Researchers Association.

  • Muniraj, A. & Saldanha, A. T. (2022). Customer’s Perception and Usage of Green Banking Practices in India. Utkarsh, The International Conference on Sustainable Business Models in Turbulent Times.

  • Mangaly, V. & Saldanha, A. (2021) Online Shopping Behaviour of Indian Consumers - A Comparative Study between Flipkart and Amazon India. 14th International Conference KRISYM - 2021, on the theme; “A $5 Trillion Economy - Resurgence and Resilience in the Post Covid 19 World”; on the 07th and 08th January 2021.

  • Mascarenhas, O.,Krishnamurthy, A. & Rodrigues, C. (2021). Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice. 2021 Academy of Marketing Science Annual Conference.

  • Rodrigues, C., Krishnamurthy, A., & D’Souza, M. (2021).When Organizations and Their Employees Disagree About Approaches to Achieve Economic Justice and The Common Good. The 2021 International Vincentian Business Ethics Conference.

  • Rodrigues, C., Babu, A., Joshy, C., Akshatha, M., Nehemie, S., Sumesh, M., &Tanushree, M. (2021). The COVID-19 Pandemic and Employee Experience with Virtual Work-From-Home Arrangements: A PE Fit View. 2021 Western Academy of Management Annual Meeting.

  • Rodrigues, C., Krishnamurthy, A., Alex, A. S., & Singh, M. (2021). HRM-related Actions during the COVID-19 Pandemic: An Institutional Theory View. 2021 Eastern Academy of Management Annual Meeting.

  • Rodrigues, C., Krishnamurthy, A., & Pinto, A. S. (2021). A Career Success Model for “Low-Status” “Split-Family” Self-Initiated Expatriates. 2021 Western Academy of Management Annual Meeting.

  • Rodrigues, C. and Sedgwick, G. (2021). Using Technology for Intercultural Exchange, Collaboration and Teamwork: A Jesuit Model. 26th Annual IAJBS World Forum.

  • Rodrigues, C., Krishnamurthy, A., & D’Souza, M. (2021). A Replicable Model for Meaningful Educational Experiences for Post-Graduate Business Students. VI International Scholas Chairs Congress.

  • Rodrigues, C. (2020). Performance of High-Level Expatriate Managers in a New Country Context: A Performance Management Perspective. 2020 Midwest Academy of Management Annual Meeting.

  • Rodrigues, C. (2020). “Your English is not our English”: How Perceived Linguistic Competence Affects Expatriate Outcomes. 2020 Midwest Academy of Management Annual Meeting.

  • D’Souza, M., Rodrigues, C.,& Krishnamurthy, A. (2020). Performance Management Systems: The Effect of Feedback on Performance on Management Faculty. 2020 Midwest Academy of Management Annual Meeting.

  • Rodrigues, C. (2020). Performance of High-Level Expatriate Managers in a New Country Context: A Performance Management Perspective. 2020 Midwest Academy of Management Annual Meeting.

  • Immanuvel, M. S. & Lazar, D. (2019). Does Volume of gold consumption influence the world gold prices. Conference on Gold and Gold Markets, India Gold Policy Centre, IIM-Ahmedabad, 9th February 2019, IBIS Hotel, Aerocity, Delhi.

  • Rodrigues, C., Krishnamurthy, A., & D'Souza, M. (2019). Charitable Giving in a Capitalist Economy. 25th IAJBS World Forum, XIMB, Bhubaneshwar, India.

  • Singh, B. & Verma, P. (2019). How Knowledge Sharing Impact Intellectual Capital: Examining the moderating effects of organizational Learning Culture. International conference on Excellence in Research and Education, Indian Institute of Management, Indore, India.

  • Lawrence, V. J. & Sahadev, K. A. (2018). Alternatives for enabling a plastic free packaging environment. 4th International Conference on Economic Growth & Sustainable Development, SDMIMD, Mysore, India.

  • Lawrence, V. J. & Sahadev, K. A. (2018). Green manufacturing in the Supply Chain Management. 4th International Conference on Economic Growth & Sustainable Development, SDMIMD, Mysore, India.

  • Rodrigues, C. (2018). Teaching Organizational Behavior to Indian B-School Students in an AI World. The Peter Drucker Challenge, Peter Drucker Society, Vienna, Austria.

  • Krishnamurthy, A., Lyndem, P. K., Kumar, R. S., & Rodrigues, C. (2018). The Impact of Self-Completion and Self-Brand Congruence on Brand Loyalty: Empirical Evidence from Adults and Teenagers in India. The 2018 JAMS India Conference on Managing Business and Innovation in Emerging Markets, Indian School of Business (ISB), Hyderabad, India.

  • Cherian, B.,Saldanha, A., Ganashree, R. &Astran, V. G. (2018). Present and Future of Financial services in Indian Banking Sector. International Conference on fostering innovation in Financial Inclusion, School of Management, Manipal University, Manipal, India.

  • Cherian, B.,Saldanha, A., Blynal, B., & Johan, C. L. (2018). A study on the trends in the Bitcoins and possible outcomes. International Conference on fostering innovation in Financial Inclusion, School of Management, Manipal University, Manipal, India.

  • Immanuvel, S. M. & Lazar, D. (2018). Does information spillover and leverage effect exist in world gold markets?. Conference on Gold and Gold Markets, IIMA, Ahmedabad, India.

  • Arulraja, M. R. (2017). How to Learn English, in Style. Conference on Commercialized Language and Artistic Business, Loyola College, Mettala, Namakkal, Tamil Nadu, India.

  • Cherian, B.& Saldanha, A. (2017). Hyperinflation in Venezuela – Causes and Suggestive Solution. International Conference on Emerging Trends in Business, Christ University, Bangalore, India.

  • Krishnamurthy, A.,Rodrigues, C., & Ajmera, S. (2017). The Different Emotions in Viral Advertising: An Exploratory Study. The 2017 Annual Conference of the Emerging Markets Conference Board, Centre for Marketing in Emerging Economies, Indian Institute of Management Lucknow (IIM-L), Noida, India.

  • Rodrigues, C.,Krishnamurthy, A., & Gorur, A. (2017). Creating Image-Identity Congruence when Organizational Values are Consciously Changed: A Performance Management Perspective. The 2017 Annual Conference of the Emerging Markets Conference Board, Centre for Marketing in Emerging Economies, Indian Institute of Management Lucknow (IIM-L), Noida, India.

  • Saldanha, A., Desai, R., Sultania, A., Sunkara, V., & Rose, P. (2017). A Case Study on the Prediction of Visual Inventory using Brand, Store and City Profile Variables. The 5th International Conference on Business Analytics & Intelligence, IIMB, Bangalore, India.

  • Desai, R. &Saldanha, A. (2017). A Study of Calendar Effect on Stocks in the BSE Sensex. National Conference on Operations Management, SDMIMD, Mysuru, India.

  • Immanuvel, S. M., Lazar, D., & Desai, R. (2017). Forecasting and Determination of Gold price in the World Gold Markets. Fifth international conference on Business Analytics and Intelligence, IIMB, Bengaluru, India.

  • Immanuvel, S. M. & Lazar, D. (2017). Elasticity of Gold Demand of Major Gold Consuming Countries – An Empirical analysis Using Cointegration and Error Correction Technique. International conference on Finance and Economics (ICFE – 2017),, Loyola Institute of Business Administration, Chennai, India.

  • John, A. R. & Inamdar, R. (2017). Stock Market Returns and Economic Policy Uncertainty – An Indian Perspective. International Conference on Contemporary Issues in Management in International School of Management Excellence (ISME), Bangalore, India.

  • Cherian, B. (2017). Wage-Labour productivity relationship in manufacturing sector of Karnataka state – a special reference to textile industry. The 1st International Conference “Responsible Business and Sustainable development (ICRBSD 2017), CMR University (School of Management), Bangalore, India.

  • Rodrigues, C.,Krishnamurthy, A., &Muthamma, S. (2017). The Relationship between Location and Turnover Intentions in Indian Nature Tourism: Going Beyond Job Satisfaction. The 5th Biennial Indian Academy of Management Conference, Indian Institute of Management Indore (IIM-I), Indore, India.

  • Rodrigues, C., Krishnamurthy, A., Sequeria, A., & Venkatesh, T. (2017). Female Leaders, Female Followers: Leadership Roles that Lead to Job Satisfaction and the Intention to Stay. The 5th Biennial Indian Academy of Management Conference, Indian Institute of Management Indore (IIM-I), Indore, India.

  • Fernandes, C., Kareem, G., Prajwal, M. S., Desai, R., &Immanuvel, S. M. (2016). A Clustering – Prediction Model for Real Time Tracking of Vehicles – A Case Study of tracking BMTC Buses using NIMBUS. The 4th International conference on Business Analytics and Intelligence (BAICONF -16), IISc, Bengaluru, India.

  • Krishnamurthy, A.& Rodrigues, C. (2016). Word-of-Mouth and the Brand Image of Small Businesses: A Consumer Expectations Lens. Midwest Academy of Management 2016 Annual Meeting, Fargo, ND, USA.

  • Rodrigues, C.& Krishnamurthy, A. (2016). When Subsidiaries Follow their Parents’ CSR Focus: The Influence of Organizational Characteristics. Midwest Academy of Management 2016 Annual Meeting, Fargo, ND, USA.

  • Rodrigues, C. (2016). How Country-Level Factors Affect Expatriates’ Adjustment. Midwest Academy of Management 2016 Annual Meeting, Fargo, ND, USA.

  • Saldanha, A. & Nair, V. (2016). Food On Wheels – A Case on Branding Strategies Followed by Food Trucks in Bengaluru. Analytics and Statistical Methods, IIT Delhi, Delhi, India.

  • Aranha, R. &Saldanha, A. (2016). Employer Brand Perception and Its Influence on the Commitment and Job Satisfaction Level of Millennial Employees in Bengaluru. Conference on Brand Management, IIT Delhi, Delhi, India.

  • Immanuvel, S. M. & Lazar, D. (2015). Information Transmission Mechanism of World Gold Markets. Finance Meeting on Gold – 2015, Kuhne Logistics University, Hamburg, Germany.

  • Margaret, A. A., Felceline, N., Desai, R., &Immanuvel, S. M. (2015). A Data Mining Model for Early Detection of Diabetes Propensity - A Case Study using Routine Health Testing Data at a Diagnostic Laboratory Annual Health Checkup Plans. Third International Conference on Business Analytics and Intelligence (BAICONF 15, IIMB, Bengaluru, India.

  • Darshini, R. (2014).The Effect of Unaudited Financial Results announcements on Information Efficiency of Stock Prices- A study on NSE. International Conference on Finance and Business Management, Society of Technical and Management Professionals in association with Social Science Research Centre (SSRC), University of Rajasthan.

  • Arulraja, M. R.(2014). You Could Become an Entrepreneur. International Conference on Excellence of Innovation in Business Organizations, Mahendra Engineering College, Salem, Tamil Nadu, India.

  • Cherian, B.& Saldanha, A. (2014). Challenges faced by Organized Retailers in India. National Conference on Managing Uncertainty: Strategies for Surviving and Thriving in turbulent markets, Aloysius Institute of Management and IT, Mangalore, India.

  • Saldanha, A. & Bagali, M. M. (2014). Customer Retention Strategies that can be followed by Organized Retailers in economic slowdown. National Seminar on “Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Markets”, St Aloysius College (autonomous), Mangalore, India.

  • Aranha, R. & Saldanha, A. (2014). Women Empowerment – Way to break the Glass Ceiling. National Conference on “Challenges & Opportunities for Sustainability & Inclusive Growth in the Emerging Business Environment”, St Josephs College of Business Administration, Bangalore, India.

  • John, A. R. (2014). FCFE Valuation of Companies In Heavy Engineering Sector In India. National Conference on Contemporary Issues in Management, VVCE, Mysore, India.

  • Saldanha, A.& Aranha, R. (2013). Sustainable Organized Retail Sector in India. National Conference on “Challenges & Opportunities for Sustainability & Inclusive Growth in the Emerging Business Environment”, St Josephs College of Business Administration, Bangalore, India.

  • Arulraja, M. R. (2013). Women Education in Indian Society - Need for New Perspective. National Conference on Women's Education in Indian Society: Need for New Perspective, Fatima College, Madurai, Tamil Nadu, India.

  • Arulraja, M. R. (2013). Corporate Ethical Environment - from Inclusive Growth Perspective. UGC Sponsored Natoinal Conference on: "Contemporary Corporate Ethical Enviroment: Challenges and Strategies", JayarajAnnapackiam College for Women, Periakulam, Tamil Nadu, India.

  • Rodrigues, C. & Kulkarni, M. (2013). Indian Organizations and their CSR Disclosures: Interesting Patterns and their Ethical Implications. Academy of Management 2013 Annual Meeting, Florida, USA.

  • Arulraja, M. R. (2012). Mindset of RM Professoinals and Rural People - Challenges. 1st National Symposium on Rural Management: Building Professionals for Inclusive Growth, Xavier Institute of Management, Bhubaneswar, India.

  • Rodrigues, C. (2012). "Can’t Trust Anyone": Risk Aversion among India’s Poor. The 42nd St. Gallen Symposium, St. Gallen, Switzerland. This won the Wings of Excellence Award.

  • Rodrigues, C. (2012). CSR towards Disadvantaged Groups, but what about Equal Opportunity Employment? The Influence of Parent Company and National Context on Subsidiaries in Emerging Markets. The 5th International Conference on Corporate Social Responsibility, Humboldt University, Berlin, Germany.

  • Krishnamurthy, A. (2012). Unraveling the Satisfaction-Loyalty Relationship through Cumulative Prospect Theory. China India Consumer Insights Conference, Yale University, New Haven, USA.

  • Radhika, P., Krishnamurthy, A., & Shainesh, G. (2012). Drivers of Behavioral Intentions for a New Service among Current Customers. The 6th Annual Great Lakes-NASMEI Conference, Great Lakes, Chennai, India.

  • Lazar, D. & Immanuvel, S. M. (2012). How Indian gold price reacts to the real exchange rates. National Conference on Currency Derivatives, Pondicherry University, Puducherry, India.

  • Saldanha, A. (2011). Study on Apparels as a sector in organized retail. International conference on Global Impact of Indian Management, The Oxford College of Engineering, Bangalore, India.

  • Rozario, B.,Immanuvel, S. M., Jose, B., &Minija. (2011). SHG and MFI and Bank Linkages in India. The 4th International Conference on Micro Finance, Pondicherry University, Puducherry, India.

  • Krishnamurthy, A., Gopinath, S., &Krishnamurti, L. (2011). The Neglected Many: Consumers Who Intentionally do not Display Word-of-Mouth Behavior. China India Consumer Insights Conference, New Delhi, India.

  • Rodrigues, C. & Krishnamurthy, A. (2011). The Effects of Boundary Spanning Work on Organizational Identity in High-Threat Contexts. Eastern Academy of Management International Annual Meeting, IIM Bangalore, Bangalore, India.

  • Krishnamurthy, A., Sadarangani, P., Sinha, P. K., & Zhang, L. (2010). Consumer Insights in Emerging Markets: An Application to the Information Technology Education Market. China India Consumer Insights Conference, Tsinghua SEM, Beijing, China.

  • Mukherji, S. &Rodrigues, C. (2010). Labournet: Balancing Social Value with Commercial Value. The 7th Annual Satter Conference on Social Entrepreneurship, New York University, New York, USA.

  • Rodrigues, C. & Krishnamurthy, A. (2009). Sisters of Saint Anne Bangalore: A Case Study in Social Entrepreneurship in Education. The 6th Annual Satter Conference on Social Entrepreneurship, New York University, New York, USA.

  • Arulraja, M. R. (2010). Boosting Mind Power for Self-Management. UC Sponsored National Conference on "Inculcation of Values for Holistic Life amidst Technological Scenario, JayarajAnnapackiam College for Women, Periakulam, Tamil Nadu, India.

  • Lazar, D. &Immanuvel, S. M. (2010). Impact of Global financial crisis on FDI in India. National Level Seminar on World Recession in the Context of Indian Economy, KMC College, Khopoli – Raigad, Maharashtra, India.

  • Mariadass,Immanuvel, S. M., & Jose, B. (2010). Performance of bank Linkages Program of NABARD Priority states in India. In The 3rd International Conference on Micro Finance. New Delhi: Excel Books. ISBN: 978-81-7446-807-9

  • Aranha, R. &Saldanha, A. (2010). Recruitment Post Recession – A Ray of Hope?. National Conference on Economic Revival – Challenges & Opportunities, St Joseph Engineering College, Vamanjoor, Mangalore, Mangalore, India.

  • Saldanha, A. (2010). Customer retention Strategies in current recession. International Conference on Management Next: Paradigms and innovations, Gian Jyoti Institute of Management and Technology, Mohali, India.

  • Lazar, D., Meganath, M., &Immanuvel, S. M. (2010). An Evaluation of Labour and Employment Schemes for Inclusive Growth in India. International Conference on Infrastructure Finance, Indian Institute of Technology, Kharagpur, India.

  • Cherian, B., Abraham, D., & Vaidyanathan, V. (2009). Evaluating the impact of class size on the quality instruction. AIMS 7th international conference, IIM, Bangalore, India.

  • Aranha, R. &Saldanha, A. (2009). Employee Retention strategies in India. International conference conducted by Punjab Commerce and Management Association, Punjab Commerce and Management Association, Punjab, India.

  • Saldanha, A. (2009). Challenges in Supply Chain management. National Seminar on “Changing Frontiers of Industrial Development in India", Srinivas Institute of Technology, Mangalore, Mangalore, India.

  • Lawrence, V. J. & Naik, R. (2008). Corrective Actions for accountability in technical education. ISTE 38th National Convention, Bhubaneshwar, India.

  • Lawrence, V. J. & Rathanraj, K. J. (2008). Inspiring Practices of World Class Companies. ETIME, BMSCE, Bangalore, India.

  • Lawrence, V. J. & Rathanraj, K. J. (2008). TQM in changing Business Environment. ETIME, BMSCE, Bangalore, India.

  • Lawrence, V. J. & Babu, K. M. (2007). Vital factors for Managing Education in Modern Era. GETIT 2007, Bangalore, India.

  • Lawrence, V. J. & Rathanraj, K. J. (2007). Entrepreneurship & Innovation in Higher Education. MIT, Manipal, India.

  • Lawrence, V. J. & Babu, K. M. (2006). Quality Technical Education in changed globalised scenario. ISTE Convention, BIT, Sathyamangalam, India.

  • Lawrence, V. J., Rathanraj, K. J., Ramesh, K. T., & Babu, K. M. (2006). Physiological Work Measurement methods. National Convention of Industrial Engineering, Bangalore, Bangalore, India.

  • Lawrence, V. J.& Babu, K. M. (2006). Data Envelopment Analysis. National Conference of Mechanical Engineers, BMSCE, Bangalore, India.

  • Lawrence, V. J., Babu, K. M., & Shylaja, S. J. (2006). Work study for effective management of industries. National Conference of Mechanical Engineers, BMSCE, Bangalore, India.

  • Lawrence, V. J., Babu, K. M., & Shylaja, S. J. (2006). Facing Eventualities of quakes with proper coordination. National Convention, BMSCE, Bangalore, India.

  • Lawrence, V. J. & Rathanraj, K. J. (2005). HR and Job Design. International Conference, Pondicherry, India.

  • Lawrence, V. J. & Rathanraj, K. J. (2005). Minimizing the wreckage caused by Earthquakes. National Seminar, BIET, Davanagere, India.

  • Lawrence, V. J. & Babu, K. M. (2005). Streamlining Innovative Approaches to facilitate TQM. National Conference, PSG, Coimbatore, India.

  • Lawrence, V. J., Rathanraj, K. J., & Babu, K. M. (2004). Managing the Innovation Cycle. National Convention, NSIT, Delhi, India.

  • Lawrence, V. J. & Babu, K. M. (2004). Building National Competitive Advantage in Technical Education. National Seminar, AIT, Bangalore, India.

  • Nakra, R. (2003). Paradigm Shifts in Performance Management and key implementation issues: A view point. Performance Management for Competitive Advantage organized by Institute of Public Enterprise, Hyderabad, India.

Case Studies in the Public Domain


  • Saldanha, A. and Aranha, R. (2022), “Sparkle Incorporated – Dilemma Faced by an Entrepreneur”, The Case Centre, earlier called European Case Clearing House (ecch), Case Assigned Number: 822-0086-1 (Case), 822-0086-8 (Teaching Note).

  • Rodrigues, C., Krishnamurthy, A., & D’Souza, M. (2021). Globally Coordinated Projects Through Virtual Teams. Best Practices in Jesuit Higher Education, International Association of Jesuit Universities (IAJU).

  • Rajan, T. (2020). Flipkart: from the start to Walmart. Asian Journal of Management Cases, Apr-20.

  • Saldanha, A., & Aranha, R. (2020). Success Story of NGO Intervention in Bangalore Rural - Is it Sustainable Development? The Case Centre, earlier called European Case Clearing House (ecch). Case no. 720-0009-5, Teaching note no. 720-0009-8.

  • Saldanha, A., & Aranha, R. (2019). Nestle's Handling of Maggi Crisis - Lessons to be Learnt. The Case Centre, earlier called European Case Clearing House (ecch). Case no. 519-0017-1, Teaching note no. 519-0017-8.

  • Saldanha, A. (2019). Marketing Strategies Followed by Food Trucks in Bengaluru. The Case Centre, earlier called European Case Clearing House (ecch). Case no. 519-0030-1, Teaching note no. 519-0030-8.

  • Srinivasan, R., Raghunathan, R., Lakshmipathy, S., Joseph, P., & Koride, P. (2019). Faircent™: Powering P2P Lending Revolution. Harvard Business School Publishing. Case number: IMB753-PDF-ENG.

  • Srinivasan, R., Raghunathan, R., Lakshmipathy, S., Joseph, P., & Koride, P. (2019). Fintech Solutions for Collateral-Free Loans: An Industry Note. Harvard Business School Publishing. Case number: IMB755-PDF-ENG.

  • Srinivasan, R., Lakshmipathy, S., & Koride, P. (2018). Qwikcilver and Woohoo Developing a Complementary Platform. Harvard Business School Publishing. Case number: IMB671-PDF-ENG.

  • Srinivasan, R., Lakshmipathy, S., & Koride, P. (2018). HackerEarth: Open Innovation Management Platform. Harvard Business School Publishing. Case number: IMB717-PDF-ENG.

  • Gopinath, M., Abraham, D.,Castelino, E.,& Prabhakaran, A. (2013). Man vs. Machine. The Society for Case Research, Vol 20, Issue 1.

  • Abraham, D., Gopinath, M., & Castelino, E. (2012). Janalakshmi Financial Services Pvt. Ltd: Strategic Innovation to Achieve Financial Inclusion.Emerald Emerging Markets Case Studies, 2 (8), 1-18.

  • Mukherji, S., Rodrigues, C., & Pabbisetty, S. (2012). LabourNet: Empowering Informal Sector Labourers. Harvard Business School Publishing (case number: IMB355-PDF-ENG).

  • Gopinath, M., Castelino, E., & Iyengar, S. (2011). The Encounter. Asian Case Research Journal, National University of Singapore, 15 (01), 149-156.

  • Castelino, E., Gopinath, M., & Ramudu, P. J. (2011). The Auditor. Emerging Markets Case Studies Collection, a compilation of selected cases presented at the International Case Conference 2010, organized by the Institute of Management Technology, Nagpur, Excel India Publishers.

  • Sadarangani, P., Vani, N., & Krishnamurthy, A. (2011). Aptech Limited. European Case Clearing House (ecch), now called The Case Centre, case number 511-057-1.