St.Joseph's Institute Of Management


Full Name : Dr.Thomason Rajan
Highest Education Degree : PhD University of Kerala
Department : Marketing
Designation : Assistant Professor
Institutional Email Address : thomason@sjim.edu.in
Room Number: -
LinkedIn Profile Link : https://www.linkedin.com/in/thomason-rajan-4557197/
Courses Taught in SJIM : Marketing Management, Retail Management
Research Interests : Brand Management, Corporate Strategy
Education
Level (PhD, Master's, Bachelor's) Name of Degree Year of Completion Name of Degree Awarding Institute or University Specialization
PhD Doctor of Philosophy 2008 University of Kerala Marketing
Master's Master of Business Administration 2001 University of Kerala Management
Bachelor's Bachelor of Business Administration 1998 University of Kerala Management
Journal Publications
Sl. No. Name of Authors Year of Publication Title of Article Journal Name Volume and Issue Number
1 Thomason Rajan 2020 Flipkart: from the start to Walmart Asian Journal of Management Cases Apr-20
2 Thomason Rajan 2020 From Bootstrapped to Half a Billion Dollars- Lessons from the Unusual Case of Zoho Test Engineering and Management Vol. 82, Jan-Feb 2020
3 Thomason Rajan, Anju Kumari 2020 L& T and Mindtree: A case on ownership change and the storm in the coffee cup International Journal of Advanced Science and Technology Vol. 29(2)
4 Thomason Rajan 2019 The Case of Yes Bank: From the Founders’ Dream to a Bank in Distress Journal of Advanced Research in Dynamical and Control Systems Vol. 11(11)
5 Thomason Rajan, Jacob Alexander 2019 The Branding Efforts of Snapdeal and the Quest for Profits: A Case Study Indian Journal of Marketing, Vol Vol. 49(3)
6 Thomason Rajan 2018 Case Analysis I: Challenges MNCs Face in Emerging Markets: The Nestlé Experience Vision-The Journal of Business Perspective Vol. 22(2)
Books or Book Chapters
Sl. No. Name of Authors Year of Publication Title of Book (if it is book chapter, then include the title of the book and its editors) Publisher Name Place of Publication
1 Thomason Rajan 2014 Your Startup Story Zorba Books Delhi
Work Experience (academic and industry)
Title or Position Name of Organization Duration (in years) Details of experience
Associate Professor Krupanidhi School of Management 3 Handled topics in Brand Management, Marketing Management and Strategy. Worked on case studies in marketing and strategy.
Assistant Professor Alliance University 8 Handled topics in Marketing and Brand Management. Created course modules focused on active learning.
Brand Manager Favourite Homes 1.6 Initiated the brand building exercise aimed at SEC-A category prospects. Standardised external and internal communications with checklists for unified communications. Improvised the Favourite Customer Care Programme with special focus on Customer Touch Points.
IEG Short Term Consultant The World Bank, New Delhi 1 Engaged in Internal Marketing Research and Analysis as a member of the Evaluation Group. June 2006 Spot Award for being a part of the Best Performing Team.
Corporate Communications Executive Ernst & Young, Technopark 1 Responsible the creation and implementation of an Internal Branding System and campaigns through E-newsletters and promotional materials. Part of the creative services activities like preparation of deliverables, designs etc., and ensuring maintenance of EY Global Standards.
Project Executive Favourite Constructions (P) Ltd. 2.8 Handled regular planning and coordination with architects and clients.Prepared budget estimates with stake-holders, keeping track of schedules and making presentations to clients and financial companies.
Consulting / Projects / Management Development
Organization it was undertaken for Year Details (max 100 words)
Thooughts Arena (P) Ltd 2018 Workshop with the founder and team on brand identity for flagship product.
SE-Mentor Solutions (P) Ltd 2018 Workshop with the top management on improving competitiveness and corporate brand visibility
Central Silk Board, Govt. of India 2013 MDP with the Silk Board team on revitalizing the Silk Mark Brand
White Space Brand Consulting 2012 Research and design consultancy for branding projects for clients including Eudora Wealth Management, Landmaark Group and Oman Tourism
Examinations and Certifications
Name of Examination or Certification Year
Project Management Professional 2008