The SJIM marketing conclave, an annual event to keep the students abreast with the latest trends in marketing, is held every year. The event is marked by an interaction with industry experts in marketing. Year 2019 was no different. This year’s conclave revolved around the theme “emerging trends in marketing”. The conclave took off on a positive note and attracted participation from industry stalwarts, representing companies like Wipro, Nielsen, Diageo marketing and Lymbyc MuSigma.

We had Mr. Ajit Rao from Lymbyc MuSigma, Ms. Geeta Iyer from Diageo marketing, Ms. Sunila Benjamin from Nielsen and Mr. Prashob from Wipro, representing the industry. The dean, Prof. Narasimhan, welcomes the speakers to the August event. The welcome address and the choir was followed by two-hour long event, where the speakers shared their viewpoint on the emerging trends in marketing. Their speeches were followed by a panel discussion, presided over by Dr. Avil Saldanha, Professor of Marketing, SJIM.

While Mr. Ajit Rao explained how brands are going to great lengths to ensure customer satisfaction, often making losses in the process, he highlighted the design thinking approach to branding and therefore, marketing. Ms. Geeta Iyer spoke about the use of audio and visual files in marketing, and how marketers are keen to enhance customer experience through the use of audio-visual devices. These trends engaged the customer to an unprecedented degree, and in that process, included the digitally excluded sections, who could not read or write English. Ms. Sunila Benjamin spoke about using neuro-marketing in advertising, wherein marketers studied the neural stimuli in the brain, in response to the campaign, to understand what the customer likes and dislikes. Mr. Prashob shared his experiences in Wirpo, where he discussed digital platforms used for intra-organizational communication in Wipro.

The speeches were followed by an interactive panel discussion, wherein the guests shared their views on a variety of topics like data privacy in marketing, recruiters’ perspective with regard to fresh hires in marketing jobs. The event concluded with a vote of thanks by Ms. Nimmi Chacko, student coordinator for the conclave.

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